/ Technology

Enhanced view of e-mail marketing data helps Room & Board boost revenue 10%

The merchant tied together e-mail marketing technology and web analytics to get a clearer picture on what was and wasn’t working in its marketing efforts. The new insights enabled fine-tuned e-mail campaigns that boosted revenue.

Posted 06/04/2009Paul DemeryPost a comment

/ Technology

Web analytics experts get their own networking site

AnalyticsLife.com, which debuted this week with advertising support from Shop.org and Omniture, offers free membership to web analytics experts and services including job postings, blogs and the ability to upload analytics-related articles and videos.

Posted 01/16/2008Paul DemeryPost a comment

/ Marketing

Tachyon Solutions serves shift toward analytics-driven web design

With its roots as a web design company, Tachyon Solutions two years ago launched Tachyon Interactive to separately offer web analytics managed services. Now it’s responding to growing customer demand for analytics-driven web design, the company says.

Posted 05/24/2007Paul DemeryPost a comment

/ Technology

Kenneth Cole uses site analytics to improve marketing and merchandising

To improve the way it interacts with customers, Kenneth Cole is taking gradual steps in using web analytics to improve online merchandising and e-mail marketing, Jose Muñoz, director of catalog and Internet, said at the eTail conference this week.

Posted 02/17/2005Paul DemeryPost a comment

/ Technology

Web analytics: more than tracking marketing campaigns

Though web analytics are used to track the online performance of marketing campaigns, they also do more. Integrated into offerings of providers of other services and technologies, they demonstrate effectiveness of the technology and help sell it.

Posted 07/08/2004Kurt PetersPost a comment

/ Technology

New offering from Omniture, Speedera blends analytics with content delivery

A new offering shows the effect of content delivery and site performance on customer behavior to drive smarter marketing and technology decisions.

Posted 10/09/2003Kurt PetersPost a comment

Where greater complexity and easier understanding come together

It’s a seeming riddle: what is becoming more complex at the same time it’s becoming easier to understand? Take a close look at industry developments over the past few years, and it’s clear that analytics fits that description.It’s more complex in that analytics tools today are capable of providing information in greater detail than ever before. Online marketers can compare the performance of different campaigns, see trends in what sells or...

Posted 03/24/2006Internet RetailerPost a comment

Designing by the Numbers

It’s the little things that customers do that tell the story about site design—and some retailers are measuring and reacting to those little things to boost sales.

Posted 01/30/2003Internet RetailerPost a comment