/ Technology

Smartphones and tablets best PCs in click-through rates

Mobile paid search is heating up, a Marin Software report finds.

Posted 01/26/2012Kevin Woodward3 comments

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/ Marketing

WagJag.com tests e-mails to make its offers stand out

The Canadian daily-deal site runs subject line and timing tests with its e-mail service provider.

Posted 09/29/2011Allison EnrightPost a comment

/ Marketing

Retailers increase their paid search spending in the second quarter

Marin says spending on search engine marketing rose 7% compared with last year.

Posted 07/08/2011Thad Rueter1 comments

/ Marketing

E-mail conversions jump 16% during the holidays

The conversion rate for e-mail increased to 2.9% in Q4.

Posted 03/10/2011Stefany MoorePost a comment

/ Marketing

Consumers respond to videos in ads, a Unicast survey suggests

For the fourth straight quarter, ads featuring videos are the best at engaging shoppers.

Posted 03/01/2011Zak StamborPost a comment

/ Marketing

A new world of e-mail address confusion

Facebook Messages will make life harder for marketers, a report predicts.

Posted 01/18/2011Zak StamborPost a comment

/ Technology

Diapers.com finds new customers with retargeting

3% of consumers who see the retargeted ads click through to the retailer’s site.

Posted 11/19/2010Allison EnrightPost a comment

/ Marketing

E-mail click-through rates in Q2 drop to the lowest level on record

E-mail click-through rates dropped to 5.3% during the second quarter of 2010.

Posted 09/10/2010Allison EnrightPost a comment