/ Technology

Bravestorm unveils click-to-call for small retailers

The vendor designed BoldCall Express to go beyond the big business market for click-to-call technology. And it has introduced the latest version of its live chat software, which includes new customizations.

Posted 04/21/2009Katie DeatschPost a comment

/ Marketing

Radiator.com boosts conversions with live chat-call service

Visitors to Radiator.com used to convert to buyers at a rate of 1-2%, close to the average rate for online retailing, but among those that use a new call-back feature, the conversion rate climbs to 35-40%, director of sales and marketing John Thys says.

Posted 06/14/2007Paul DemeryPost a comment

/ Technology

John Federman named SVP at ATG, where he will lead the eStara unit

Art Technology Group, e-commerce platform provider, has appointed John Federman senior vice president. Federman joins ATG through its acquisition of eStara where he was CEO.

Posted 12/11/2006Kurt PetersPost a comment

/ Technology

ATG completes its acquisition of eStara

Art Technology Group has completed its acquisition of eStara, which develops click-to-call, click-to-chat and call tracking applications. The total transaction is valued at approximately $48.3 million.

Posted 10/06/2006Kurt PetersPost a comment

/ Technology

ATG to acquire eStara in cash-and-stock deal worth up to $48 million

Art Technology Group, a major provider of e-commerce platforms, will acquire customer service technology company eStara in a cash-and-stock deal worth up to $48.3 million, ATG said today.

Posted 09/19/2006Kurt PetersPost a comment

/ Technology

eStara makes 3 executive appointments

eStara, a provider of multi-channel communications solutions linking buyers and sellers, has named a new CTO and a general manager of its European office.

Posted 05/08/2006Kurt PetersPost a comment

Internet search moves from pay-per-click to pay-per-click-to-call

Though limited in the U.S., click-to-call is popping up as an Internet search option in different markets around the world. The latest is Australia, where search engine Sensis.com.au lets users one-click into a call with an advertiser, Sensis said today.

Posted 11/30/2005Kurt PetersPost a comment