/ E-Retailers

Alternative web marketing brews up new customers for Keurig

Keurig, a coffee brewer manufacturer and part of Green Mountain Coffee Roasters, is using alternative marketing to reach out to serious coffee drinkers. The result: one million new members signing up for its online loyalty club program.

Posted 05/20/2009Bill BriggsPost a comment

/ E-Retailers

Green Mountain Coffee buyers drink up loyalty club perks

Green Mountain doubled the number of Café Express members to about 135,000 in the past 12 months. The updated customer loyalty program helped Green Mountain Coffee grow its web sales by 86.1% to $111.3 million in 2008 from $59.8 million in 2007.

Posted 04/29/2009Mark BrohanPost a comment

/ E-Retailers

Green Mountain Coffee club helped serve $17.1 million in 2006 web sales

Green Mountain Coffee Roasters’ online sales for 2006 were $17.1 million, an increase of 235% compared to $5.1 million in 2005. Café Express club members drove one-third of sales.

Posted 05/23/2007Mark BrohanPost a comment

Boca Java brews a blogging strategy

Boca Java is using a new site to target bloggers who are aficionados of gourmet coffee, a $10 million food and beverage market.

Posted 03/22/2006Mark BrohanPost a comment

/ Technology

Peets.com adds visualization technology to streamline site search

Getting the scoop on 30 coffees takes six pages of traditional text display, but new coffee-selector technology based on product attributes from Hive Technology Group delivers the same content on one page.

Posted 05/30/2002Kurt PetersPost a comment

/ Technology

A faster way to get that caffeine fix

Talk of a niche market on the InternetÑcoffee drinkers in Factoria, Wash., can now use their web-enabled cell phones to order and pay for a cup of coffee from Tully's Coffee and have it waiting for them when they get to the shop. Tully's is using a system called moBop designed by NetCommerce LLC. More than 90 coffee drinkers are participating in the pilot that will end Dec. 8. "The feedback we have received has been tremendous," said Matt Howe,...

Posted 01/19/2001Don DavisPost a comment

/ Press Release

Green Mountain Coffee To Add Manufacturing Facility In Knox County, Tennessee

WATERBURY, VERMONT (August 1, 2008) – Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), today announced it has chosen Knox County, Tennessee as the future home of a new manufacturing and distribution facility for the Green Mountain Coffee segment. The Company has closed on the purchase of a 334,000 square foot building on a 31 acre parcel of land in Knox County for approximately $10.4 million. The new site will support the brand’s national...

Posted 08/11/2008