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Green Mountain Coffee buyers drink up loyalty club perks

Green Mountain doubled the number of Café Express members to about 135,000 in the past 12 months. The updated customer loyalty program helped Green Mountain Coffee grow its web sales by 86.1% to $111.3 million in 2008 from $59.8 million in 2007.

Posted 04/29/2009Mark BrohanPost a comment

Embracing risk

You want a Porsche 911 but don’t have a spare $85,000. Do you settle for less car than you want, or do you find a way to make the numbers work?Danish coffeemaker manufacturer and merchant Bodum AG faced an analogous situation when working to make its web site competitive in the U.S. market: it wanted a site with more features and functionality than its resources at the time would allow, at least under conventional pricing models. Rather than...

Posted 05/31/2006Internet RetailerPost a comment