/ Technology

Certona gets $7 million from venture companies

New financing will fund sales, marketing and other initiatives for the personalization technology company.

Posted 07/28/2008Katie DeatschPost a comment

/ Technology

MediaAnalyzer brings an eye-tracking alternative to the U.S.

Eye-tracking infers how viewers see a web page by recording eye movements. AttentionTracking does the same by capturing how they click with a mouse, the company says.

Posted 04/15/2008Katie DeatschPost a comment

SonyStyle.com plugs in a site redesign

After 18 months of research and implementation, Sony is rolling out an updated and redesigned SonyStyle.com. Based on more than 200,000 pieces of customer feedback, the redesign features better personalization and comparison tools and faster checkout.

Posted 06/13/2007Bill BriggsPost a comment

/ Marketing

Corporate cookie customers get their own Mrs. Fields web site

A new Mrs. Fields site launches in time for the holidays with the corporate customer in its sights. Site features target business gift buyers with customization options and easy ordering of repeat and multiple gifts.

Posted 11/23/2005Paul DemeryPost a comment

/ Marketing

Diamond.com polishes off new personalization features

Odimo Inc., which operates Diamond.com and two other e-commerce sites, is updating its technology platform and adding new site features, including rich media and enhanced search tools.

Posted 08/17/2005Mark BrohanPost a comment

/ Technology

RFID doesn’t require big IT staffs, Target and Wal-Mart say

Senior executives from rivals Target and Wal-Mart shared a Retail Systems stage to advise other merchants about the ease of getting started with RFID programs. “It’s an easy program to get people involved in,” Target CIO Paul Singer said.

Posted 05/20/2004Kurt PetersPost a comment

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/ Technology

GolfBalls.com drives up sales with customer-focused web technology

Using a customer-focused web-based ordering and customer service system to support its growing specialty in selling personalized golf products, GolfBalls.com saw its revenue climb 25% last year to $4.5 million from $3.6 million in 2002.

Posted 04/01/2004Kurt PetersPost a comment

/ Marketing

Lillian Vernon’s new chief sees a bigger web role as he expands the brand

New president Jonathan Shapiro, whose hiring was announced this week, plans to boost the proportion of web sales at the 50+-year-old cataloger from its current 25% to 35%. And he plans to step up the web`s role as a testing vehicle for new product lines.

Posted 01/21/2004Paul DemeryPost a comment