/ Technology

Retailers use live chat to solve consumer problems and close sales

Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.

Posted 05/11/2010Internet RetailerPost a comment

/ Technology

Retailers use live chat to solve consumer problems and close sales

Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.

Posted 05/11/2010Internet RetailerPost a comment

/ Technology

The FCC pushes forward a new approach to Net Neutrality

The Federal Communications Commission yesterday proposed a new policy intended to protect “net neutrality,” preventing Internet bandwidth providers from favoring certain data transmissions, without imposing “regulatory overreach” that could stifle investment by telecommunications companies in the Internet’s infrastructure. E-commerce companies generally favor the net neutrality stance because they want consumers to be able to access video and other content on their sites without restrictions.

Posted 05/06/2010Paul DemeryPost a comment

/ E-Retailers

Clix Marketing finds that paid search requires careful tactical planning

Exterior Accents, a retailer of garden and yard décor, faced a difficult challenge with paid search advertising: how to gain a maximum number of sales while controlling return on ad spend at very high levels. It turned to paid search online marketing firm Clix Marketing LLC for help, and the firm used a variety of tactics to meet Exterior Accents’ goals, says David Szetela, CEO and founder of Clix Marketing.

Posted 05/04/2010Internet RetailerPost a comment

/ Technology

New personalization technology shines for Sun & Ski

Because most of its customers shop its web site only two or three times a year, Sun & Ski uses personalization technology based on the viewing patterns of all of its visitors. In the past year, the technology has boosted conversion rates by nearly half.

Posted 04/15/2010Katie DeatschPost a comment

Related Searches:Baynote

/ Technology

Online service lets consumers build a card full of admission passes

Smart Destinations has launched a service that lets sightseers build a customized card online that they can present for admission to museums, tours, and attractions.

Posted 04/08/2010Katie DeatschPost a comment

Related Searches:Average Ticket Size

/ Technology

Online ad spending rebounds to set a record in the fourth quarter

2009 online ad revenue of $22.7 billion declined 3.4% from 2008’s $23.5 billion, says the 2009 IAB Internet Advertising Revenue Report. But advertisers spent a record $6.3 billion online in the fourth quarter of 2009, a 2.6% increase year over year.

Posted 04/08/2010Zak StamborPost a comment

/ Technology

Online display and video ads pull consumers to sites, study says

A study of four U.K. ad campaigns by ad network .Fox Networks and web measurement firm comScore shows both display and video ads can greatly increase retailers` site visits and brand name searches.

Posted 03/26/2010Zak StamborPost a comment