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/ Marketing
Mobile ads are hot, but search ads show the biggest long-term growth
While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.
Posted 05/21/2010Internet RetailerPost a comment
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/ Marketing
A start-up`s new take on retargeting: focus on the top customers
Among the hottest topics in online display advertising is retargeting, the practice of showing consumers who have demonstrated interest in a particular product or brand relevant ads as they move around the web. A new marketing company called TellApart says it can improve retargeting results by identifying an online retailer's best customers, then investing heavily in targeting them with web display ads.
Posted 04/15/2010Don DavisPost a comment
Related Searches:Hayneedle | Hayneedle Inc
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/ Technology
Online display and video ads pull consumers to sites, study says
A study of four U.K. ad campaigns by ad network .Fox Networks and web measurement firm comScore shows both display and video ads can greatly increase retailers` site visits and brand name searches.
Posted 03/26/2010Zak StamborPost a comment
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/ E-Retailers
Social media success hinges on clear goals, e-retailer says
Michael Jansma, CEO of GEMAffair.com, will discuss at the Internet Retailer Conference how online retailers should conduct social media campaigns with specific goals in mind, such as improving brand recognition and natural search results.
Posted 03/18/2010Paul DemeryPost a comment
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/ Technology
Young and well-educated consumers are likely to go online before a purchase
Adults between the ages of 25 to 34 and those with college degrees are the most likely consumers to use a search engine, read an article online or consult social media before making a purchase, a new study finds.
Posted 02/19/2010Zak StamborPost a comment
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/ Marketing
Social marketing should be fun, but also have specific goals, expert says
Retailers’ social marketing efforts should be fun, but they should also have clear goals, such as further developing a retailer`s brand, Bridget Fahrland, director of creative strategy at web site design and development firm Fry Inc., said at IRWD10.
Posted 02/18/2010Paul DemeryPost a comment
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/ Marketing
Web retailers can avoid unexpected problems by keeping vendors in the know
Keeping expectations real with solid business performance objectives spelled out before a web design project begins will help web retailers deal more effectively with their design firm, says Diapers.com director of e-commerce solutions Josh Himwich.
Posted 02/11/2010Paul DemeryPost a comment
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/ Technology
Brands are beginning to test targeted mobile ads
Universal Studios Home Entertainment is the first to try a new type of mobile ad that enables consumers to purchase the advertised product within the ad.
Posted 01/21/2010Paul DemeryPost a comment
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/ E-Retailers
Gilt Groupe names communications and brand execs
Online luxury retailer Gilt Groupe has hired Conde Nast Digital executive Jennifer Miller as its vice president of corporate communications and named Christian Leone as its vice president of brand relations.
Posted 01/18/2010Zak StamborPost a comment
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/ Technology
Online display ad spending dips this year, as overall web ads grow
Spending on Internet display ads this year will decline by 1.2% to $7.2 billion from $7.3 billion last year, but expenditures for all forms of non-e-mail Internet advertising will grow 1.1% to $23.1 billion, the Direct Marketing Association says.
Posted 10/29/2009Paul DemeryPost a comment
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