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/ Marketing
A new convenience for consumer electronics
A mobile app from Tecca, a company backed by Best Buy, aims to reduce the confusion shoppers face when researching consumer electronics. The retailer views the tool as a bridge between the web and stores, even though the app displays competitors' items.
Posted 09/23/2010Bill SiwickiPost a comment
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/ Marketing
Half.com debuts a back-to-school iPhone app
The eBay company wants students to comparison shop for books.
Posted 08/20/2010Bill SiwickiPost a comment
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/ Marketing
15% of consumers have made purchases on their phones, new survey says
And nearly 25% have used their devices to comparison shop in stores.
Posted 08/17/2010Bill SiwickiPost a comment
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