/ Technology

Love it/hate it—but most merchants use PPC marketing

A study of 100 e-commerce executives by The e-Tailing Group Inc. found that 66% have used pay-per-click marketing for more than two years. They like the results, but find managing programs frustrating.

Posted 11/14/2006Paul DemeryPost a comment

/ Technology

Assist clicks play a large role in conversions, study finds

Consumers who clicked more than one of a marketer’s listings—whether paid or natural—were responsible for 37.3% of conversions, says a new study from 360i and SearchIgnite. Multi-click transactions accounted for 66% of total clicks.

Posted 08/03/2006Paul DemeryPost a comment

SimplyAudiobooks.com tells a story about the future

The pure-play is focusing on increasing the efficacy of its pay-per-click and conversion efforts by 50%. The company is performing the vast majority of changes and enhancements in-house.

Posted 05/24/2006Bill BriggsPost a comment

Paying for the phone to ring

FindWhat.com is offering a service in which retailers will pay for sales leads generated on the web that result when consumers call them rather than when consumers click on an ad.

Posted 09/16/2004Kurt PetersPost a comment

Why Shari’s Berries is happy to let affiliates pay the search freight

Although it reports steady growth in visits and sales as more gift shoppers find its chocolate-covered strawberries on the web, Shari’s Berries International doesn’t spend a penny on keywords or other means of improving its results in Internet searches.

Posted 10/02/2003Kurt PetersPost a comment

Sponsored Supplement: Pay-per-click marketing strategies for tough times

In today’s tough economic climate, retailers need to spend marketing dollars more effectively than ever to drive sales. For e-retailers, the best bet is to focus attention on pay-per-click advertising as it allows them to quickly determine the return on investing in keywords and to adjust their marketing strategy on the fly if the return falls short of expectations.“Search is near the beginning of the customer experience and is a critical...

Posted 11/21/2008Internet RetailerPost a comment

Riding the web search love/hate affair

Few things stir up emotions among online marketers more than paid-search.

Posted 12/29/2006Internet RetailerPost a comment

Good Clicks vs. Bad Clicks

Click fraud is in the news in a big way these days. But what is it and how do retailers fight it?

Posted 09/01/2006Internet RetailerPost a comment

/ Press Release

LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing

Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO, Aug 10, 2009 -- LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic`s value. Optimal Pricing offers advertisers a unique opportunity to reach...

Posted 08/14/2009