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/ Technology

Paid search clicks and costs go up, search marketing firm says

Total clicks were up 11% during the holiday season versus a year earlier, and cost per click increased 4.58%, says NetElixir. Click-through rates also increased to 9.8%, but consumers clicked more often before making a purchase.

Posted 01/05/2010Zak StamborPost a comment

Total clicks were up 11% during the holiday season versus a year earlier, and cost per click increased 4.58%, says NetElixir. Click-through rates also increased to 9.8%, but consumers clicked more often before making a purchase.

/ Technology

In the first quarter, paid search clicks and cost per click were down

During the first quarter of 2009, the average volume of paid search clicks was down 9% compared with Q1 2008, according to new research from NetElixir. At the same time, the average cost per click was down 7% year over year.

Posted 04/21/2009Katie DeatschPost a comment

During the first quarter of 2009, the average volume of paid search clicks was down 9% compared with Q1 2008, according to new research from NetElixir. At the same time, the average cost per click was down 7% year over year.

/ Technology

Search firm offers tips on combating the rising cost of pay-per-click ads

The number of paid search advertisers increased 15% over the past year and the average price per click has gone up more than 12%, NetElixir says in a new report. The search marketing company says online retailers can cut costs with careful management.

Posted 02/20/2009Katie DeatschPost a comment

The number of paid search advertisers increased 15% over the past year and the average price per click has gone up more than 12%, NetElixir says in a new report. The search marketing company says online retailers can cut costs with careful management.

/ Technology

New ad network targets online shoppers on purchase and browsing behavior

After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week.

Posted 04/11/2008Katie DeatschPost a comment

After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week.

/ Marketing

NeedPlumbingSupplies.com stops the profit leak with flat-price listings

The plumbing site pays a flat fee to list its products at comparison shopping site Sortprice.com. ROI is double that of pay-per-click sites, says Jeff Diamond, president of NeedPlumbingSupplies.com.

Posted 12/26/2007Don DavisPost a comment

The plumbing site pays a flat fee to list its products at comparison shopping site Sortprice.com. ROI is double that of pay-per-click sites, says Jeff Diamond, president of NeedPlumbingSupplies.com.

/ Technology

Retailers are investing more in pay-per-click marketing

More merchants are increasing budgets for pay-per-click marketing but most continue to handle PPC campaigns in-house, according to a new study from The E-Tailing Group Inc. and NetElixir, a manager of pay-per-click marketing campaigns.

Posted 11/08/2007Don DavisPost a comment

More merchants are increasing budgets for pay-per-click marketing but most continue to handle PPC campaigns in-house, according to a new study from The E-Tailing Group Inc. and NetElixir, a manager of pay-per-click marketing campaigns.

Digging deeper into online ad spending to show what pays and what doesn’t

Online retailers preparing to drop a bundle on pay-per-click advertising as they enter Q4 might be surprised to find how much of that spending isn’t profitable, says Logic361.

Posted 09/28/2007Don DavisPost a comment

Online retailers preparing to drop a bundle on pay-per-click advertising as they enter Q4 might be surprised to find how much of that spending isn’t profitable, says Logic361.

/ Technology

Love it/hate it—but most merchants use PPC marketing

A study of 100 e-commerce executives by The e-Tailing Group Inc. found that 66% have used pay-per-click marketing for more than two years. They like the results, but find managing programs frustrating.

Posted 11/14/2006Paul DemeryPost a comment

A study of 100 e-commerce executives by The e-Tailing Group Inc. found that 66% have used pay-per-click marketing for more than two years. They like the results, but find managing programs frustrating.

/ Technology

Assist clicks play a large role in conversions, study finds

Consumers who clicked more than one of a marketer’s listings—whether paid or natural—were responsible for 37.3% of conversions, says a new study from 360i and SearchIgnite. Multi-click transactions accounted for 66% of total clicks.

Posted 08/03/2006Paul DemeryPost a comment

Consumers who clicked more than one of a marketer’s listings—whether paid or natural—were responsible for 37.3% of conversions, says a new study from 360i and SearchIgnite. Multi-click transactions accounted for 66% of total clicks.

SimplyAudiobooks.com tells a story about the future

The pure-play is focusing on increasing the efficacy of its pay-per-click and conversion efforts by 50%. The company is performing the vast majority of changes and enhancements in-house.

Posted 05/24/2006Bill BriggsPost a comment

The pure-play is focusing on increasing the efficacy of its pay-per-click and conversion efforts by 50%. The company is performing the vast majority of changes and enhancements in-house.

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