/ Technology

Paid search clicks and costs go up, search marketing firm says

Total clicks were up 11% during the holiday season versus a year earlier, and cost per click increased 4.58%, says NetElixir. Click-through rates also increased to 9.8%, but consumers clicked more often before making a purchase.

Posted 01/05/2010Zak StamborPost a comment

/ Technology

In the first quarter, paid search clicks and cost per click were down

During the first quarter of 2009, the average volume of paid search clicks was down 9% compared with Q1 2008, according to new research from NetElixir. At the same time, the average cost per click was down 7% year over year.

Posted 04/21/2009Katie DeatschPost a comment

/ Technology

Search firm offers tips on combating the rising cost of pay-per-click ads

The number of paid search advertisers increased 15% over the past year and the average price per click has gone up more than 12%, NetElixir says in a new report. The search marketing company says online retailers can cut costs with careful management.

Posted 02/20/2009Katie DeatschPost a comment

/ Technology

New ad network targets online shoppers on purchase and browsing behavior

After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week.

Posted 04/11/2008Katie DeatschPost a comment

/ Marketing

NeedPlumbingSupplies.com stops the profit leak with flat-price listings

The plumbing site pays a flat fee to list its products at comparison shopping site Sortprice.com. ROI is double that of pay-per-click sites, says Jeff Diamond, president of NeedPlumbingSupplies.com.

Posted 12/26/2007Don DavisPost a comment

/ Technology

Retailers are investing more in pay-per-click marketing

More merchants are increasing budgets for pay-per-click marketing but most continue to handle PPC campaigns in-house, according to a new study from The E-Tailing Group Inc. and NetElixir, a manager of pay-per-click marketing campaigns.

Posted 11/08/2007Don DavisPost a comment

Digging deeper into online ad spending to show what pays and what doesn’t

Online retailers preparing to drop a bundle on pay-per-click advertising as they enter Q4 might be surprised to find how much of that spending isn’t profitable, says Logic361.

Posted 09/28/2007Don DavisPost a comment