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Sheltered from the storm
Supply and demand at work: Strong demand for experienced e-retail executives drives up their compensation.
Posted 11/01/2011Thad RueterPost a comment
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Sponsored Supplement: Pay-per-click marketing strategies for tough times
In today’s tough economic climate, retailers need to spend marketing dollars more effectively than ever to drive sales. For e-retailers, the best bet is to focus attention on pay-per-click advertising as it allows them to quickly determine the return on investing in keywords and to adjust their marketing strategy on the fly if the return falls short of expectations.“Search is near the beginning of the customer experience and is a critical...
Posted 11/21/2008Internet RetailerPost a comment
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Riding the web search love/hate affair
Few things stir up emotions among online marketers more than paid-search.
Posted 12/29/2006Internet RetailerPost a comment
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Good Clicks vs. Bad Clicks
Click fraud is in the news in a big way these days. But what is it and how do retailers fight it?
Posted 09/01/2006Internet RetailerPost a comment
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