A new 1-800-flowers.com and AOL agreement

1-800-flowers.com today announced a new five-year agreement with America Online Inc. that effectively extends and enhances their e-commerce partnership for two additional years, through August 2005. The new agreement, which is effective October 1, 2000, replaces an existing four-year contract that was announced a year ago. Under the terms of the new agreement, 1-800-flowers.com will continue as the exclusive marketer of fresh-cut flowers across...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

AOL On Target

Offline and online retailer Target Stores and America Online Inc., Dulles, Va., have rolled out a joint marketing and promotion initiative. CD-ROMs featuring a special edition of the AOL service, with cobranded features and packaging, are now available at more than 900 Target stores nationwide. The cobranded AOL service also offers direct links to target.com. Other unique features include a customized tool bar and a favorites folder linking to...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

Target, AOL Ink Marketing Deal

Upscale discounter Target Corp. has followed the lead of rivals Kmart Corp. and WalMart Stores by unveiling a broad in-store and online marketing pact between America Online and Target's e-retail site. The agreement calls for making Target merchandise available via the Shop@AOL hub and similar destinations across AOL's CompuServe, Netscape Netcenter, and Digital City networks. Like similar pacts recently inked between portals and merchants, this...

Posted 01/19/2001Don DavisPost a comment

At Long Last: Wal-Mart-AOL Drop Veil on Alliance

Ending weeks of rumors regarding a partnership, (www.wal-mart.com) Wal-Mart Stores and (www.aol.com) America Online today announced an alliance to provide Internet access in communities where Wal-Mart operates stores. The deal includes a new Internet service provider and cross-marketing initiatives between the two companies. "This relationship provides us with a great opportunity to introduce new users to all the benefits of the Internet and...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

By Teaming with AOL, Payless Looks For An E-Commerce Payday

Payless ShoeSource Inc., North America's largest family footwear retailer, today announced it has signed an e-Commerce agreement with America Online Inc. to sell footwear through AOL's new Shop@AOL marketplace. Under the agreement, Payless.com will be an anchor tenant in the Footwear area of the Apparel department in the Shop@AOL, AOL.COM, Netscape and CompuServe online shopping destinations. From these destinations, AOL and CompuServe members...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

AOL Does Post-Holiday Clearance

On the day before Christmas Eve, America Online Inc. launched its "Clearance Sale," a new discount shopping center on Shop@AOL that caters to post-holiday online bargain hunters. AOL's Clearance Sale catalog features products from more than 50 merchants at discounts of up to 70% off regular prices. Clearance Sale features a number of departments, including apparel and jewelry, computing and electronics, food and gourmet, kids and toys and a...

Posted 01/19/2001Don DavisPost a comment

Portals deliver the world to e-retailer`s door, but now they must lock up sales too

Chris McCann had a portal deal before other merchants had a clue about what the Internet was. His company, 1-800-Flowers.com, was one of the first merchants to appear on AOL. And in the six years of that ongoing relationship, this veteran e-retailer has learned a thing or two about why such deals work for marketers. “You can’t go out there with wild expectations,” says McCann, president of Westbury, N.Y.-based 1-800-Flowers.com. “They need to be...

Posted 12/26/2000Don DavisPost a comment

/ Press Release

First-Ever Portal-Channel Rankings Debut With the November 2001 Jupiter Media Metrix U.S. Top 50 Internet Properties

New Jupiter Media Metrix Categorization Structure Delivers the Industry`s Most Accurate and Detailed Audience Ratings NEW YORK, Dec. 26, 2001-- Jupiter Media Metrix, the global leader in Internet and new technology analysis and measurement, today released, for the first time, audience ratings for the vertical channels and key components of portals and other major Internet properties. Launched with the release of the Media Metrix November 2001...

Posted 12/27/2001