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/ Marketing
Companies launch new ways to deliver video e-mails in marketing campaigns
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications.
Posted 01/28/2010Paul DemeryPost a comment
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/ Marketing
Consumers rely mainly on the sender’s name to identify legitimate e-mail
Nearly 70% of respondents say they use the sender’s name as an indicator that an e-mail is legitimate,while 45% rely on the subject line, in a survey sponsored by the Messaging Anti-Abuse Working Group and conducted by Ferris Inc.
Posted 07/21/2009Katie DeatschPost a comment
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/ Technology
31% of e-retailers send e-mails to customers who didn’t request them
Return Path’s study of 45 e-retailers find they excel at transactional e-mail, but that promotional e-mail practices fall short.
Posted 03/20/2009Katie DeatschPost a comment
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/ Marketing
A tiny technology investment turns into one of the biggest online forums
In 1999, Bodybuilding.com shelled out $300 for software that builds an online forum. Today the e-retailer’s forum is the 27th largest, and it’s reaping rewards including significant customer loyalty.
Posted 07/24/2008Paul DemeryPost a comment
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/ Technology
Consumers send a message: They want more control of their e-mail inboxes
88% of consumers want more say in the content and frequency of e-mails they receive, and 80% prefer doing business with companies that only e-mail those who opt in, according to a survey by Ipsos for online reputation management firm Habeas.
Posted 05/21/2008Katie DeatschPost a comment
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/ Marketing
New version of WrapMail provides dynamic rotation of product images
WrapMail, an interactive tool that adds marketing messages to employees’ outgoing e-mail, has released a new version that includes dynamic rotation of images and a delivery assurance program.
Posted 04/10/2008Paul DemeryPost a comment
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/ Marketing
Melissa Data launches tool for verifying customer e-mail addresses
A new e-mail address validation tool from Melissa Data can be customized to verify e-mail addresses entered into web site forms, databases, address books and spreadsheets for managing accurate e-mail marketing campaigns, the company says.
Posted 02/28/2008Paul DemeryPost a comment
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/ Marketing
Why this might not be the time to move that e-mail server
Moving an e-mail server to a different location will give it a different IP address, and make it more likely mail will be blocked, not what retailers want to happen as they go into the holiday season, says an e-mail deliverability expert.
Posted 09/28/2007Don DavisPost a comment
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/ Technology
E-mail customer service responsiveness gets worse, Jupiter reports
Of the 92% of web sites offering e-mail as a customer-support option, only 41% acknowledge receipt of customers’ messages with an automated e-mail response, according to a new report from JupiterResearch.
Posted 03/21/2006Kurt PetersPost a comment
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/ Technology
VoIP reaches tipping point for call centers, analyst says
Voice over Internet Protocol, though used in call centers since 1997, is just now reaching a point where it can save a large amount of call center operating costs, Yankee Group senior analyst Art Schoeller says.
Posted 02/24/2005Kurt PetersPost a comment
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