/ Technology

Content delivery network Limelight bids for more e-commerce business

With its latest release, Limelight adds features designed to serve the complex needs of online retailers and larger organizations. And more new technology is on the way.

Posted 05/13/2010Don DavisPost a comment

/ Technology

Retailers use live chat to solve consumer problems and close sales

Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.

Posted 05/11/2010Internet RetailerPost a comment

/ Technology

Retailers use live chat to solve consumer problems and close sales

Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.

Posted 05/11/2010Internet RetailerPost a comment

/ E-Retailers

PetMedPros boosts search results by uncovering the phrases shoppers use

Changing product descriptions on its retail web site so they better match the phrases that customers type into the Google search engine has boosted search results for PetMedPros.com, an online retailer of pet medication.

Posted 05/05/2010Internet RetailerPost a comment

/ Marketing

Online merchants are sending more personalized and compelling e-mails

Online merchants are improving their e-mail marketing campaigns by creating more compelling content, personalizing the messages and sending them to more recipients, suggest survey data from The E-tailing Group, a research firm.

Posted 05/04/2010Internet RetailerPost a comment

/ Technology

Shopzilla gets a better hold on I.T. work with an on-demand management tool

An e-marketplace with millions of products sold by thousands of retailers—and an I.T. staff of about six—Shopzilla has its hands full in managing technology service projects, says Jim Caldwell, director of infrastructure services for Shopzilla. But a new web-based I.T. service management tool from BMC Software Inc. is easing the load, he adds.

Posted 04/29/2010Paul DemeryPost a comment

/ Marketing

Google incorporates ratings and reviews from e-retailers in search results

Ratings and reviews vendor Bazaarvoice is tying in with search engine giant Google Inc., enabling its 800 retailer and manufacturer customers to display ratings and reviews from their web sites in Google search results. The reviews will appear in Google Product Search, Google’s shopping search engine, and on Google.com both in natural search results and paid ads placed through Google’s AdWords system.

Posted 04/22/2010Katie DeatschPost a comment

/ Technology

New personalization technology shines for Sun & Ski

Because most of its customers shop its web site only two or three times a year, Sun & Ski uses personalization technology based on the viewing patterns of all of its visitors. In the past year, the technology has boosted conversion rates by nearly half.

Posted 04/15/2010Katie DeatschPost a comment

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