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11 - 20 of 634 Results

  • / Press Release

    comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

    vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory

    Posted 04/16/2014

    vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory
  • The rise of 'the multi-platform majority'

    / Mobile Commerce

    The rise of 'the multi-platform majority'

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.

    Posted 04/10/2014Bill SiwickiPost a comment

    56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.
  • 80% of consumers’ mobile browsing time is on apps

    / Mobile Commerce

    80% of consumers’ mobile browsing time is on apps

    U.S. consumers spend more time with retailers online on smartphones and tablets than on desktops, comScore’s Gian Fulgoni said at the IRCE Focus: Web Design + Mobile Commerce. And, though 2013 may already have been ‘the year of the tablet,’ says Internet Retailer’s Mark Brohan, there’s more tablet growth ahead.

    Posted 02/11/2014Amy DustoPost a comment

    U.S. consumers spend more time with retailers online on smartphones and tablets than on desktops, comScore’s Gian Fulgoni said at the IRCE Focus: Web Design + Mobile Commerce. And, though 2013 may already have been ‘the year of the tablet,’ says Internet Retailer’s Mark Brohan, there’s…

    Related Content:Mobile App

  • / Press Release

    comScore and Google Offer Actionable Audience Metric for Brands

    After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

    Posted 02/11/2014

    After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.
  • Responsive design has awakened Fathead to a new mobile reality

    / Marketing

    Responsive design has awakened Fathead to a new mobile reality

    With sales on smartphones up 538% and revenue from non-phones up 25% after deploying a responsive design site, e-retailer Fathead has learned design isn't about the device, but about what devices can do. The merchant’s marketing chief speaks next week at an Internet Retailer conference.

    Posted 02/06/2014Bill SiwickiPost a comment

    With sales on smartphones up 538% and revenue from non-phones up 25% after deploying a responsive design site, e-retailer Fathead has learned design isn't about the device, but about what devices can do. The merchant’s marketing chief speaks next week at an Internet Retailer conference.

    Related Content:Fathead

  • It was a good fourth quarter for iPhones

    / Mobile Commerce

    It was a good fourth quarter for iPhones

    Apple’s iPhone continues to grow its share of the smartphone market while Android phones’ share drops once again, finds comScore, which also breaks down the smartphone market by device manufacturer.

    Posted 02/06/2014Thad RueterPost a comment

    Apple’s iPhone continues to grow its share of the smartphone market while Android phones’ share drops once again, finds comScore, which also breaks down the smartphone market by device manufacturer.

    Related Content:Mobile

  • A major new phenomenon in e-retail: Customers who only use mobile

    / Mobile Commerce

    A major new phenomenon in e-retail: Customers who only use mobile

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors shop only on mobile devices, comScore finds. This places even more pressure on merchants to build strong m-commerce sites and apps, an analyst says.

    Posted 02/03/2014Bill SiwickiPost a comment

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors shop only on mobile devices, comScore finds. This places even more pressure on merchants to build strong m-commerce sites and apps, an analyst says.

    Related Content:Mobile | Top Tech 2014 | Retailmenot

  • A major new phenomenon in e-retail: Customers who only use mobile

    / Mobile Commerce

    A major new phenomenon in e-retail: Customers who only use mobile

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have everything a customer expects from a desktop site, a comScore analyst says.

    Posted 02/03/2014Bill SiwickiPost a comment

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have…

    Related Content:Millennials | Mobile Commerce Statistics | Macy's

  • Holiday retail spending on PCs grows 10%

    / E-Retailers

    Holiday retail spending on PCs grows 10%

    U.S. consumers spent more than $46.5 billion during the holiday season, comScore says in an estimate that does not include mobile commerce. The shorter holiday season in 2013 served to make e-commerce sales softer than the firm had anticipated.

    Posted 01/07/2014Thad RueterPost a comment

    U.S. consumers spent more than $46.5 billion during the holiday season, comScore says in an estimate that does not include mobile commerce. The shorter holiday season in 2013 served to make e-commerce sales softer than the firm had anticipated.

    Related Content:Holiday 2013 | Toys | Us Ecommerce Forecast

  • Two takes on holiday web sales

    / E-Retailers

    Two takes on holiday web sales

    IBM says online retail sales grew 37% year over year last weekend. ComScore says the weekend was disappointing, and that web purchases by consumers using computers, not mobile devices, are now up only 10%. Meanwhile, some delivery services didn't make holiday deadlines.

    Posted 12/26/2013Allison EnrightPost a comment

    IBM says online retail sales grew 37% year over year last weekend. ComScore says the weekend was disappointing, and that web purchases by consumers using computers, not mobile devices, are now up only 10%. Meanwhile, some delivery services didn't make holiday deadlines.

    Related Content:Gift Cards | Fedex | Ups

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