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1 - 10 of 48 Results
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/ Press Release
comScore and BrightRoll Partner for Online Video Campaign Ratings
The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic composition of audiences being exposed to digital video ad campaigns across the BrightRoll platform.
Posted 05/15/2013
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/ Press Release
comScore Announces U.S. Launch of Media Metrix Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audienc
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix, Providing Critical Component of Multi-Platform Audience Reporting
Posted 03/25/2013
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/ Press Release
comScore Announces Beta Release of Media Metrix Multi-Platform
Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices.
Posted 12/05/2012
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/ Press Release
comScore Introduces Multi-Platform Campaign Analytics Tool
Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.
Posted 10/17/2012
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/ Press Release
VivaKi Nerve Center and comScore Develop Custom Partnership
Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid” basis, allowing for both the refinement of AOD’s inventory footprint as well as the real-time adjustment of bids to reflect the potential for an impression’s viewability.
Posted 08/21/2012
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/ Press Release
comScore Validated Campaign Essentials Wins MRC Accreditation for Online Campaign Validation
The MRC is a U.S.-based industry association composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations.
Posted 08/07/2012
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/ Press Release
comScore Introduces validated Campaign Essentials in Canada
vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source.
Posted 05/03/2012
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/ Press Release
comScore Validated Campaign Essentials Gets Global Adoption from Several of World’s Leading Brands
The respective brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the right geography, in a brand safe environment, and absent of fraudulent delivery, as well as whether or not the ads were delivered to the right target audience.
Posted 05/01/2012
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/ Press Release
comScore Appoints a Senior Vice President of International Research
Beth Uyenco will be responsible for overseeing comScore's research methodologies in international markets.
Posted 04/30/2012
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/ Press Release
In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever
1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone, Android Accounts for Majority of Japan’s Smartphone Market, Apple Shows Strong Gains
Posted 04/24/2012
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