comScore Inc., Magazine Article on Internet Retailer

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Getting attention

Retailers leverage what social networks know about their users to target shoppers with ads.

Posted 03/01/2013Zak StamborPost a comment

Retailers leverage what social networks know about their users to target shoppers with ads.

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Wal-Mart goes for the 'wow'

Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.

Posted 05/01/2012Zak StamborPost a comment

Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.

Web sales growth holds in double digits and online holiday forecasts are jolly

Web sales growth holds in double digits and online holiday forecasts are jolly.

Posted 11/30/2011Allison EnrightPost a comment

Web sales growth holds in double digits and online holiday forecasts are jolly.

Facebook's friendlier ads

It's easier than ever for marketers to connect ads to consumers' conversations on the social network.

Posted 11/01/2011Zak StamborPost a comment

It's easier than ever for marketers to connect ads to consumers' conversations on the social network.

In a tough economy, e-commerce shows its strength with a 17.5% Q2 rise in web sales

U.S. e-commerce sales reached $47.5 billion in the second quarter, up 17.5% from $40.42 billion a year earlier, according to the U.S. Department of Commerce.

Posted 08/31/2011Allison EnrightPost a comment

U.S. e-commerce sales reached $47.5 billion in the second quarter, up 17.5% from $40.42 billion a year earlier, according to the U.S. Department of Commerce.

With Google+, Google tries to run 'circles' around its social network nemesis Facebook

Google’s latest social networking venture, Google+, is off to a lively start with some nifty moves. For one thing, it lets users organize how they share information through “Circles” of contacts—a feature not available on Facebook.

Posted 07/31/2011Zak StamborPost a comment

Google’s latest social networking venture, Google+, is off to a lively start with some nifty moves. For one thing, it lets users organize how they share information through “Circles” of contacts—a feature not available on Facebook.

The ill wind of high gasoline prices blows some good to online retailers

First quarter web sales rose nearly 12% year over year, making it the second consecutive quarter of double-digit growth and sixth quarter in a row of year-over-year growth. U.S. web sales reached $38 billion in Q1, up from $34 billion a year earlier.

Posted 05/31/2011Allison EnrightPost a comment

First quarter web sales rose nearly 12% year over year, making it the second consecutive quarter of double-digit growth and sixth quarter in a row of year-over-year growth. U.S. web sales reached $38 billion in Q1, up from $34 billion a year earlier.

Social mogul Facebook steals the show in display ads

Of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first quarter, nearly one in three were on Facebook, comScore says.

Posted 05/31/2011Zak StamborPost a comment

Of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first quarter, nearly one in three were on Facebook, comScore says.

The Lure of Motion

Fast-growing YouTube gains a starring role in online retailers' video marketing scripts.

Posted 05/31/2011Zak StamborPost a comment

Fast-growing YouTube gains a starring role in online retailers' video marketing scripts.

The new mass medium

TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

Posted 05/01/2011Zak StamborPost a comment

TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

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