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/ Technology
Online marketing an untapped opportunity for CPGs, survey suggests
Though the channel gets only a tiny share of consumer packaged goods manufacturers’ advertising spend, 39% of online adults—particularly women—search online for consumer packaged goods, a new survey finds.
Posted 12/27/2006Mark BrohanPost a comment
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/ Technology
Direct Marketing Association names Matt Moog to board of directors
CoolSavings’ CEO is appointed to a three-year term on the DMA board. Moog says The DMA’s guiding principles on responsible marketing mirror those that guide consumer-requested marketing programs at CoolSavings.
Posted 10/24/2005Mary WagnerPost a comment
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/ Technology
Proportion of online buyers continues to inch up
The proportion of online consumers who have bought something online grew 4.3% from Q3 last year to this, says the latest Consumer Internet Barometer. At the same time, satisfaction with online shopping continues to rise.
Posted 10/08/2003Kurt PetersPost a comment
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/ Press Release
Hitwise Launches Lifestyle V3.0, Featuring MOSAIC™ Consumer Segmentation System
NEW YORK – October 15, 2007 – Hitwise, the leading online competitive intelligence service, today announced the launch of a new version of Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAIC™, a preferred household consumer segmentation system. Hitwise Lifestyle provides marketers with robust attitudinal and behavioral customer segmentation data on more than 30,000 websites. Adding the Experian MOSAIC segmentation...
Posted 10/19/2007
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/ Press Release
BIGresearch and Gluskin Townley Group, LLC Form a Strategic Alliance to Develop Consumer Intentions and Purchase Trends...
COLUMBUS, OH – 8/24/2007 – BIGresearch (http://www.bigresearch.com) has entered into a strategic partnership with The Gluskin Townley Group LLC (GTG), a marketing consultancy with clients in the specialty retail channel, to develop consumer intentions & actions and purchase trends reports for the sporting goods, specialty outdoor and specialty bicycle channels of trade. “The Gluskin Townley Group brings a unique set of skills and knowledge that,...
Posted 09/05/2007
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