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1 - 10 of 41 Results
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/ Marketing
Facebook sharpens its ad targeting tools
The social network will let marketers target shoppers based on their offline behavior.
Posted 04/10/2013Zak StamborPost a comment
Related Searches:Zak Stambor | Forrester | Target Corp
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/ Technology
Advertisers oppose Mozilla’s proposed privacy changes
Mozilla’s Firefox web browser could block tracking cookies by default.
Posted 03/14/2013Amy DustoPost a comment
Related Searches:Furniture | Privacy | Online Furniture Sales
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/ Marketing
Facebook enhances an ad-targeting tool
Retailers can draw on external data to reach more specific consumer segments.
Posted 02/27/2013Amy DustoPost a comment
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/ Marketing
Facebook tests a new targeting tool
‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.
Posted 02/06/2013Zak StamborPost a comment
Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew
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/ Marketing
Consumers are wary of giving too much data to e-mail marketers
A survey says that many brands make mistakes with personal information.
Posted 01/16/2013Thad RueterPost a comment
Related Searches:Privacy
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/ Marketing
How online privacy trends could hurt e-commerce sites
Blocking tracking cookies could also block useful site content, Moosejaw says.
Posted 10/22/2012Paul DemeryPost a comment
Related Searches:Privacy | Moosejaw Mountaineering | Moosejaw
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/ Technology
It may soon be too late for retailers that don't plan for mobile
Catching up is getting harder, an expert says at MMCF 2012.
Posted 10/10/2012Amy Dusto1 comments
Related Searches:Showrooming | Forrester Retail Forecast
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/ Technology
‘Big data’ is still a big mystery
Retailers don’t understand how to apply it to their businesses, a study says.
Posted 09/10/2012Amy DustoPost a comment
Related Searches:Big Data | Moosejaw | Organizational Structure
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/ Technology
Web shoppers are more inclined to share details with retailers than with social networks
And most of those shoppers have chilly feelings toward geo-targeting, a study finds.
Posted 08/01/2012Thad RueterPost a comment
Related Searches:Mybuys | E-tailing Group
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/ Technology
TiVo boosts its ‘t-commerce’ marketing capabilities
The digital video technology provider buys an analytics company.
Posted 07/23/2012Thad RueterPost a comment
Related Searches:Procter And Gamble
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