/ Marketing

Social shopping provider Payvment helps retailers target ads

The vendor’s targeting leverages demographic data from shoppers. 

Posted 06/19/2012Zak StamborPost a comment

Related Searches:Payvment

/ Technology

IRCE 2012 Report: Love for data

OKCupid’s founder digs into data on daters.

Posted 06/08/2012Katie DeatschPost a comment

/ Marketing

IRCE 2012 Report: How to win bigger marketing budgets

Measuring and presenting data can open the wallets of executives.

Posted 06/06/2012Amy Dusto1 comments

/ Marketing

StubHub uses customer data to fuel online ads

The ticket marketplace links customers’ interactions to display ads.

Posted 05/15/2012Allison Enright1 comments

Related Searches:Crm | Retargeting | Stubhub

/ E-Retailers

New European e-commerce association tackles privacy laws and payments

Ecommerce Europe will lobby for common online retail regulations across Europe.

Posted 05/01/2012Internet RetailerPost a comment

Related Searches:Cross Border | Italy Ecommerce

/ Technology

New software helps a U.K.-based retailer boost sales 9%

The system also helped the menswear retailer eliminate $1.6 million in excess stock.

Posted 04/30/2012Internet RetailerPost a comment

Related Searches:Intimate Apparel

/ Marketing

Yahoo plans to focus more on online commerce

A new commerce unit could help advertisers better reach online consumers.

Posted 04/18/2012Paul DemeryPost a comment

Related Searches:Ebay Market Share | Wingo | Yahoo

/ Technology

Online shoppers are hesitant to accept web cookies

Only 23% are eager to use the marketing technology, a survey says.

Posted 04/18/2012Allison EnrightPost a comment

/ Technology

ShopRunner adds a receipt-tracking service

The shipping program will add ShopSanity’s tracking of receipts and deals.

Posted 02/08/2012Paul DemeryPost a comment

Related Searches:Michael Rubin

/ Marketing

Google adopts a new privacy policy as it prepares to connect more consumer data

Overall, the changes could allow retailers to better target ads to shoppers.

Posted 01/25/2012Thad RueterPost a comment