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/ Marketing
Facebook sharpens its ad targeting tools
The social network will let marketers target shoppers based on their offline behavior.
Posted 04/10/2013Zak StamborPost a comment
Related Searches:Zak Stambor | Forrester | Target Corp
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/ Marketing
Facebook tests a new targeting tool
‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.
Posted 02/06/2013Zak StamborPost a comment
Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew
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/ Technology
It may soon be too late for retailers that don't plan for mobile
Catching up is getting harder, an expert says at MMCF 2012.
Posted 10/10/2012Amy Dusto1 comments
Related Searches:Showrooming | Forrester Retail Forecast
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/ Technology
IRCE 2012 Report: Love for data
OKCupid’s founder digs into data on daters.
Posted 06/08/2012Katie DeatschPost a comment
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/ Marketing
IRCE 2012 Report: How to win bigger marketing budgets
Measuring and presenting data can open the wallets of executives.
Posted 06/06/2012Amy Dusto1 comments
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/ Technology
ShopRunner adds a receipt-tracking service
The shipping program will add ShopSanity’s tracking of receipts and deals.
Posted 02/08/2012Paul DemeryPost a comment
Related Searches:Michael Rubin
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/ Marketing
Shoppers like sharing Facebook data with online retailers
More than half of shoppers let retailers see some of their Facebook data.
Posted 12/20/2011Stefany MoorePost a comment
Related Searches:Backcountry
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/ Technology
Many online consumers would trade privacy for discounts
52% would share their web activity in exchange for free or discounted content.
Posted 12/09/2011Kevin WoodwardPost a comment
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/ Technology
IBM to buy DemandTec
IBM is paying $440 million for the firm.
Posted 12/08/2011Paul DemeryPost a comment
Related Searches:Sap
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/ E-Commerce Observer
Will the real big data please stand up?
Retailers by now know big data is a big deal, but its definition remains murky.
Posted 06/21/2012Amy Dusto1 comments
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