consumer data, Magazine Article

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1 - 2 of 2 Results

  • Who's Watching

    Who's Watching

    As politicians and regulators threaten action, marketers seek to sell the benefits of targeted ads.

    Posted 06/01/2012Allison EnrightPost a comment

    As politicians and regulators threaten action, marketers seek to sell the benefits of targeted ads.
  • The Power of Place

    The Power of Place

    Retailers employ geo-targeting to craft offers tied to weather, holidays and local prices.

    Posted 02/01/2012Thad RueterPost a comment

    Retailers employ geo-targeting to craft offers tied to weather, holidays and local prices.

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