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Social networking tools unite Circuit City shoppers and resources online

Big-screen TV shoppers struggling with technical jargon while shopping on CircuitCity.com can get the advice of friends and other consumers through new social networking tools and product ratings. Shoppers can also connect online with the retailer’s product specialists.

Posted 08/27/2008Internet RetailerPost a comment

Big-screen TV shoppers struggling with technical jargon while shopping on CircuitCity.com can get the advice of friends and other consumers through new social networking tools and product ratings. Shoppers can also connect online with the retailer’s product specialists.

Newegg whips up a site redesign by blending the familiar with the new

When it was time to redesign the home page, Newegg.com had a vigorous internal debate over how much of the original look should remain while also displaying higher-margin consumer electronics to draw shoppers deeper into its product pages. The result was a delicate balance of the two strategies.

Posted 10/30/2007Internet RetailerPost a comment

When it was time to redesign the home page, Newegg.com had a vigorous internal debate over how much of the original look should remain while also displaying higher-margin consumer electronics to draw shoppers deeper into its product pages. The result was a delicate balance of the two strategies.

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