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1 - 10 of 20 Results

  • / Technology

    Click fraud increases in the first quarter, report finds

    Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.

    Posted 04/09/2010Zak StamborPost a comment

    Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.
  • / Press Release

    Click Forensics Launches Beta Version of Display Ad Verification Platform

    Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – February 26, 2010 – Click Forensics[R], Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology,...

    Posted 03/02/2010

    Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – February 26, 2010 – Click Forensics[R], Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a…
  • / Press Release

    Click Forensics Enhances Yahoo! TQ Score Prediction

    New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores CHICAGO – December 9, 2009 – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to help. Today at SES Chicago, Click Forensics released an upgraded version of its Yahoo! TQ Forecast feature, which allows ad networks and publishers to more...

    Posted 12/09/2009

    New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores CHICAGO – December 9, 2009 – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to…
  • / Press Release

    Affinity Selects Click Forensics Traffic Quality Management Platform

    Partners with Click Forensics for Real-time Scoring & Filtering of Online Advertising Traffic AUSTIN, Texas – August 24, 2009 – Click Forensics[R] Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today entered into a click filtering and traffic quality scoring arrangement with Affinity, a fast-growing text-based advertising platform. Affinity will use Click Forensics services for...

    Posted 08/28/2009

    Partners with Click Forensics for Real-time Scoring & Filtering of Online Advertising Traffic AUSTIN, Texas – August 24, 2009 – Click Forensics[R] Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today entered into a click…
  • / Press Release

    Click Forensics Unveils New Platform to Help Ad Networks, Publishers and Advertisers Identify High Conversion Search Traffic

    Leading Click Fraud Fighter Enhances Solutions to Optimize Ad Network and Search Campaigns in Real-time AUSTIN, Texas – May 8, 2009 – Click Forensics[TM], Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today announced the immediate availability of a newly-architected version of its Click Forensics traffic quality management platform that allows online ad networks, publishers and...

    Posted 05/08/2009

    Leading Click Fraud Fighter Enhances Solutions to Optimize Ad Network and Search Campaigns in Real-time AUSTIN, Texas – May 8, 2009 – Click Forensics[TM], Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today announced the…
  • / Technology

    Click fraud falls in first quarter, but a new threat emerges

    13.8% of paid clicks on web ads were fraudulent in the first quarter, down from 17.1% in Q4, says Click Forensics. But there was more fraud from scripts that cause phantom clicks that advertisers pay for.

    Posted 04/24/2009Don DavisPost a comment

    13.8% of paid clicks on web ads were fraudulent in the first quarter, down from 17.1% in Q4, says Click Forensics. But there was more fraud from scripts that cause phantom clicks that advertisers pay for.
  • / Press Release

    Click Forensics Expands Product Development Team

    Company Names Dr. Vincent Granville Chief Scientist AUSTIN, Texas – September 19, 2008 – Click Forensics [TM] Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced that it has expanded its product development team with the appointment of Dr. Vincent Granville to the position of Chief Scientist. The company has also recently added several other developers to its product...

    Posted 09/22/2008

    Company Names Dr. Vincent Granville Chief Scientist AUSTIN, Texas – September 19, 2008 – Click Forensics [TM] Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced that it has expanded its product development team with…
  • / Technology

    Automated attacks play a bigger role in click fraud, Click Forensics says

    Botnets, networks of computers that hackers string together to launch automated attacks and fraud schemes, for the first time accounted for more than 25% of click fraud in the second quarter, according to Click Forensics.

    Posted 07/22/2008Katie EvansPost a comment

    Botnets, networks of computers that hackers string together to launch automated attacks and fraud schemes, for the first time accounted for more than 25% of click fraud in the second quarter, according to Click Forensics.
  • / Technology

    Search marketing click fraud up 15% in 2007

    The rate of click fraud in online pay-per-click advertising rose to 16.6% in 2007’s fourth quarter, up from 14.2% a year earlier and the highest level since the index started at year-end 2006, according to the Click Fraud Index.

    Posted 02/01/2008Paul DemeryPost a comment

    The rate of click fraud in online pay-per-click advertising rose to 16.6% in 2007’s fourth quarter, up from 14.2% a year earlier and the highest level since the index started at year-end 2006, according to the Click Fraud Index.
  • / Press Release

    New Click Fraud Filter from Click Forensics Helps Online Publishers and Ad Networks Improve Traffic Quality

    Product Blocks Click Fraud in Real Time AUSTIN, Texas – December 17, 2007 – Click Forensics, Inc., the leading provider of click fraud prevention solutions, today announced the availability of Click Forensics for Publishers, a new product that allows online publishers and ad networks to automatically block sources of click fraud and poor quality traffic from hitting Pay Per Click (PPC) advertisements running on their sites. Similar to a spam...

    Posted 12/26/2007

    Product Blocks Click Fraud in Real Time AUSTIN, Texas – December 17, 2007 – Click Forensics, Inc., the leading provider of click fraud prevention solutions, today announced the availability of Click Forensics for Publishers, a new product that allows online publishers and ad networks to…

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