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/ Technology

Click fraud increases in the first quarter, report finds

Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.

Posted 04/09/2010Zak StamborPost a comment

Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.

/ Technology

Click fraud falls in first quarter, but a new threat emerges

13.8% of paid clicks on web ads were fraudulent in the first quarter, down from 17.1% in Q4, says Click Forensics. But there was more fraud from scripts that cause phantom clicks that advertisers pay for.

Posted 04/24/2009Don DavisPost a comment

13.8% of paid clicks on web ads were fraudulent in the first quarter, down from 17.1% in Q4, says Click Forensics. But there was more fraud from scripts that cause phantom clicks that advertisers pay for.

/ Technology

Automated attacks play a bigger role in click fraud, Click Forensics says

Botnets, networks of computers that hackers string together to launch automated attacks and fraud schemes, for the first time accounted for more than 25% of click fraud in the second quarter, according to Click Forensics.

Posted 07/22/2008Katie DeatschPost a comment

Botnets, networks of computers that hackers string together to launch automated attacks and fraud schemes, for the first time accounted for more than 25% of click fraud in the second quarter, according to Click Forensics.

/ Technology

Search marketing click fraud up 15% in 2007

The rate of click fraud in online pay-per-click advertising rose to 16.6% in 2007’s fourth quarter, up from 14.2% a year earlier and the highest level since the index started at year-end 2006, according to the Click Fraud Index.

Posted 02/01/2008Paul DemeryPost a comment

The rate of click fraud in online pay-per-click advertising rose to 16.6% in 2007’s fourth quarter, up from 14.2% a year earlier and the highest level since the index started at year-end 2006, according to the Click Fraud Index.

/ Technology

Search marketing click fraud up 17.4% in Q3

The rate of fraud in online pay-per-click advertising hit 16.2% in Q3, up 17.4% year-over-year and the highest level this year, according to the quarterly Click Fraud Index.

Posted 10/29/2007Don DavisPost a comment

The rate of fraud in online pay-per-click advertising hit 16.2% in Q3, up 17.4% year-over-year and the highest level this year, according to the quarterly Click Fraud Index.

/ Marketing

Bazaarvoice’s Hurt joins the board of advisors at Click Forensics

Brett Hurt, CEO of Bazaarvoice and founder of Coremetrics Inc., has joined the board of advisors of Click Forensics LLC, which operates the Click Fraud Network. Hurt will help the network develop guidelines to prevent click fraud.

Posted 12/04/2006Kurt PetersPost a comment

Brett Hurt, CEO of Bazaarvoice and founder of Coremetrics Inc., has joined the board of advisors of Click Forensics LLC, which operates the Click Fraud Network. Hurt will help the network develop guidelines to prevent click fraud.

/ Technology

Yahoo gives away clicks in cases of suspected click fraud, exec says

While critics say Yahoo and other search engines don’t do enough to prevent click fraud, Yahoo gives away free clicks if there is even a hint of click fraud, the company says.

Posted 08/03/2006Paul DemeryPost a comment

While critics say Yahoo and other search engines don’t do enough to prevent click fraud, Yahoo gives away free clicks if there is even a hint of click fraud, the company says.

When clicks count - and when they don’t

The IAB forms a group to define standards for valid pay-for-performance clicks. It’s also developing guideline recommendations on certification for search engines and others that count clicks as media currency.

Posted 08/02/2006Paul DemeryPost a comment

The IAB forms a group to define standards for valid pay-for-performance clicks. It’s also developing guideline recommendations on certification for search engines and others that count clicks as media currency.

/ Technology

Fraudulent clicks equal 13.7% of all clicks, says new index

Online click fraud, broadly defined as repeated clicking on a pay-per-click link with no intention of purchasing anything at the resulting web site, amounts to 13.7% of all clicks, says the new Click Fraud Index from Click Forensics.

Posted 04/25/2006Kurt PetersPost a comment

Online click fraud, broadly defined as repeated clicking on a pay-per-click link with no intention of purchasing anything at the resulting web site, amounts to 13.7% of all clicks, says the new Click Fraud Index from Click Forensics.

Google’s move to CPM creates a new fear for marketers—impression fraud

Worrying about click fraud isn’t enough—online retailers can start to worry about impression fraud as a result of Google’s new CPM advertising program, marketing companies warn.

Posted 05/06/2005Kurt PetersPost a comment

Worrying about click fraud isn’t enough—online retailers can start to worry about impression fraud as a result of Google’s new CPM advertising program, marketing companies warn.

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