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/ Marketing
How REI generates boosts conversions through third-party referrals
REI, a retailer of outdoor gear and clothing, has experienced increased online sales and return on ad spend, while lowering its cost to acquire new online customers, since adopting a new service that feeds its product data to shopping portals, REI says.
Posted 03/22/2007Paul DemeryPost a comment
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Mountain Equipment Co-op presents customer reviews in two languages
Online customer reviews have become popular among many retail sites, but addressing multiple languages among customers is another matter. Mountain Equipment Co-op has deployed a new PowerReviews application to present reviews in French and English.
Posted 03/13/2007Kurt PetersPost a comment
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How the web helps Mountain Equipment scale new multi-channel heights
Though the web generated only $6.8 million of the co-op’s 2004 total sales of $152 million, Mountain Equipment is using the Internet as an effective multi-channel tool to keep pace with larger Canadian chains such as Coast Mountain Sports.
Posted 09/14/2005Kurt PetersPost a comment
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/ E-Retailers
2004 web sales rise 15% at Mountain Equipment Co-op
Web sales at Mountain Equipment Co-op rose 15% year-over-year in 2004, to about $8 million, as holiday sales rose 5%, the retailer says.
Posted 02/09/2005Paul DemeryPost a comment
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/ Marketing
REI is closing its Japanese web site and store
REI’s Japanese operations are not profitable and demand for outdoor gear in Japan has waned since the 1990s.
Posted 07/06/2001Kurt PetersPost a comment
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/ Press Release
REI CLIMBS TO NEW HEIGHTS WITH MARKETMAX
Merchandise-Planning Solution To Help Retailer Gear-Up With Better Product Assortments Wakefield, MA. - June 16, 2003 - Marketmax® today announced that Recreational Equipment, Inc. (REI), has selected its Integrated Merchandise Planning Solution to help the organization optimize assortments, improve efficiencies and continue to achieve growth across all if it`s store and direct sales channels. Marketmax is the leading provider of advanced retail...
Posted 06/17/2003
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