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/ Marketing
Marketers will spend 43% more on search engine optimization this year
Spending for search engine optimization is expected to increase by 43% this year, with 52% of companies saying they will spend more than in 2009, according to a report by Econsultancy.com and the Search Engine Marketing Professional Organization.
Posted 04/15/2010Paul DemeryPost a comment
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/ Marketing
Spending on social media increases, but companies struggle with ROI
Even though 81% of companies say they plan to increase spending on social media over the next year, most of those companies are still struggling to figure out how to measure their return on investment, says web marketing consultants E-consultancy.
Posted 02/26/2010Zak StamborPost a comment
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/ Marketing
Nearly all businesses have web sites—their 2010 focus is on improving them
91% of businesses in a new survey have web sites. 64% plan to improve their web site design in 2010; 70% plan to improve functionality.
Posted 02/16/2010Katie DeatschPost a comment
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/ Marketing
Search marketing firm offers tips for the holidays
Search marketing firm Impaqt offers tips for a successful holiday season, such as comparing the results of last year`s free-shipping and buy-one-get-one-free promotions.
Posted 08/20/2009Paul DemeryPost a comment
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/ Marketing
As more Europeans buy online, the online ad market expands
European marketers will spend 83 billion Euros on online advertising by 2011, says Jupiter Research. Search marketing will get the largest share of that.
Posted 11/02/2006Paul DemeryPost a comment
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CoolSavings targets Hispanic market in new offering
CoolSavings Inc., an online direct marketing and media company, has launched a program targeting Hispanic audiences. It expects to add 500,000 Hispanic households to its marketing database annually.
Posted 05/27/2003Kurt PetersPost a comment
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/ Press Release
Compete and 24/7 Real Media Partner to Bring Greater Accountability to Online Advertising
Joint solution combines segmentation and targeting to improve media planning BOSTON, Feb. 9 -- Compete, a Kantar Media company, and 24/7 Real Media, Inc., a leader in global digital marketing, today announced a partnership that provides advertisers and agencies with new levels of assurance that the sites in their media plans deliver their target audiences. Combining comprehensive audience analyses derived from Compete`s online consumer panel with...
Posted 02/10/2010
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