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Mobile ads are hot, but search ads show the biggest long-term growth

While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.

Posted 05/21/2010Internet RetailerPost a comment

While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.

/ Marketing

Negative keywords can help retailers boost search marketing efforts

Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.

Posted 04/21/2010Internet RetailerPost a comment

Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.

/ E-Retailers

Ad network Kontera receives $15.5 million in financing

Kontera says will use a $15.5 million round of financing led by Sequoia Capital to scale its network faster and to expand its real-time semantic analysis platform and products.

Posted 07/24/2009Don DavisPost a comment

Kontera says will use a $15.5 million round of financing led by Sequoia Capital to scale its network faster and to expand its real-time semantic analysis platform and products.

/ Technology

Online research can lead to quick buying decisions, study says

Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.

Posted 05/15/2009Katie DeatschPost a comment

Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.

Related Searches:Gap Revenue

/ E-Retailers

Kim Gnatt joins Benchmark Brands as vice president of Internet marketing

Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.

Posted 04/28/2008Katie DeatschPost a comment

Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.

/ Technology

Behavioral targeting ads outperform contextual ads by up to 22%, study says

Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc.

Posted 01/31/2008Paul DemeryPost a comment

Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc.

/ Technology

Making the mobile phone a new platform for search marketing

Ads-Click, a provider of web search and contextual advertising programs, this week launched Ads-Click Mobile for managing online ads across mobile phones as well as traditional web sites. The company is out to challenge Google’s new AdSense for Mobile.

Posted 11/08/2007Paul DemeryPost a comment

Ads-Click, a provider of web search and contextual advertising programs, this week launched Ads-Click Mobile for managing online ads across mobile phones as well as traditional web sites. The company is out to challenge Google’s new AdSense for Mobile.

Amazon to offer its Clickriver contextual ads program to other sites

Amazon.com’s Clickriver Ads, its new program for running contextual ads on its e-commerce site, will be offered to other site publishers “in the coming months,” Amazon says. Luggage Online says Clickriver is producing a strong early ROI.

Posted 09/07/2007Don DavisPost a comment

Amazon.com’s Clickriver Ads, its new program for running contextual ads on its e-commerce site, will be offered to other site publishers “in the coming months,” Amazon says. Luggage Online says Clickriver is producing a strong early ROI.

Auto dealers rev up their online advertising spending

The shift of auto dealers’ ad dollars from traditional TV, radio and print advertising to the web is accelerating, eMarketer reports. Total dealer advertising spending declined 3.4% to $21 billion last year, as online ad spending increased 37%, it says.

Posted 03/27/2007Paul DemeryPost a comment

The shift of auto dealers’ ad dollars from traditional TV, radio and print advertising to the web is accelerating, eMarketer reports. Total dealer advertising spending declined 3.4% to $21 billion last year, as online ad spending increased 37%, it says.

/ Technology

Google, Yahoo services help retailers develop successful keywords

Retailers looking for help in developing a successful keyword strategy can turn to Google Inc. and Yahoo Inc. for help. Both search engines have resources to assist retailers set up paid search marketing programs.

Posted 10/26/2006Paul DemeryPost a comment

Retailers looking for help in developing a successful keyword strategy can turn to Google Inc. and Yahoo Inc. for help. Both search engines have resources to assist retailers set up paid search marketing programs.

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