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1 - 10 of 42 Results

  • / Marketing

    Mobile ads are hot, but search ads show the biggest long-term growth

    While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.

    Posted 05/21/2010Internet RetailerPost a comment

    While growth in spending on mobile advertising is projected to far outpace overall spending on online ads, the dominant medium in terms of dollars spent will continue to be paid search, IDC says in a new forecast.
  • / Marketing

    Negative keywords can help retailers boost search marketing efforts

    Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.

    Posted 04/21/2010Internet RetailerPost a comment

    Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.
  • Putting goods on display

    E-retailers find online display ads are more effective now that they can precisely target the right consumers.

    Posted 01/29/2010Bill SiwickiPost a comment

    E-retailers find online display ads are more effective now that they can precisely target the right consumers.
  • / Press Release

    SocialMedia.com Hires Former Google Executive, Kurt Abrahamson, as CEO

    SAN FRANCISCO, CA--(January 6, 2010) - Kurt Abrahamson, former Google AdSense Executive and, most recently, Director of Google`s North America Sales Operations, has been named CEO of SocialMedia.com. "We are fortunate to have somebody join our team who understands the complex needs of media companies," said Seth Goldstein, Co-Founder and Chairman. "Kurt`s work at Google with publishers will be of great value as we continue to scale our business."...

    Posted 01/25/2010

    SAN FRANCISCO, CA--(January 6, 2010) - Kurt Abrahamson, former Google AdSense Executive and, most recently, Director of Google`s North America Sales Operations, has been named CEO of SocialMedia.com. "We are fortunate to have somebody join our team who understands the complex needs of media…
  • / Press Release

    eZanga Launches eZanga Display

    New offering pairs display advertising with search to extend campaign reach AUGUST 4, 2009 Middletown, DE – eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has incorporated display advertising into its Search Engine Marketing (SEM) capabilities, to further the reach of SEM campaigns the company runs for its clients. Through eZanga Display, advertisers can run online display ads across a network of popular Web sites,...

    Posted 08/07/2009

    New offering pairs display advertising with search to extend campaign reach AUGUST 4, 2009 Middletown, DE – eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has incorporated display advertising into its Search Engine Marketing (SEM) capabilities, to further the reach…
  • / Press Release

    SearchForce Adds Support for Image Ads to its Search Engine Management and Bid Optimization Platform

    New Enhancements Center upon Specific Placement and Associated Measurement of Contextual Image Ads on Google San Mateo, CA – July 27, 2009 – SearchForce announced today that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within Google’s network, as well as bid optimization,...

    Posted 08/05/2009

    New Enhancements Center upon Specific Placement and Associated Measurement of Contextual Image Ads on Google San Mateo, CA – July 27, 2009 – SearchForce announced today that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads.…
  • / E-Retailers

    Ad network Kontera receives $15.5 million in financing

    Kontera says will use a $15.5 million round of financing led by Sequoia Capital to scale its network faster and to expand its real-time semantic analysis platform and products.

    Posted 07/24/2009Don DavisPost a comment

    Kontera says will use a $15.5 million round of financing led by Sequoia Capital to scale its network faster and to expand its real-time semantic analysis platform and products.
  • / Press Release

    Didit to announce “Blizzard” real-time retargeting platform at Internet Retailer 2009

    NEW YORK, NY, June 10 - Leading digital advertising agency Didit will announce its next-generation media buying platform, Blizzard, at Internet Retailer 2009 (Didit will be at booth 615). “Blizzard has provided us the additional visibility needed to fully engage potential customers on a global level. The reach and effectiveness of the campaign has been very impressive,” says Debbie Johnsen, Director, Interactive Marketing at Leading Hotels of the...

    Posted 06/10/2009

    NEW YORK, NY, June 10 - Leading digital advertising agency Didit will announce its next-generation media buying platform, Blizzard, at Internet Retailer 2009 (Didit will be at booth 615). “Blizzard has provided us the additional visibility needed to fully engage potential customers on a global…
  • / Technology

    Online research can lead to quick buying decisions, study says

    Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.

    Posted 05/15/2009Katie EvansPost a comment

    Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.
  • Google attributes revenue growth to tech innovation

    Ongoing innovation in search, ads and applications helped drive up first quarter revenue 42% year-over-year to $5.19 billion, as Google also improved the quality of its search results, the company says.

    Posted 05/02/2008Internet RetailerPost a comment

    Ongoing innovation in search, ads and applications helped drive up first quarter revenue 42% year-over-year to $5.19 billion, as Google also improved the quality of its search results, the company says.

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