/ Marketing

Where the conversion funnel starts

Web design and development companies have focused on site improvements like shopping tools to enhance conversion. Now, some are broadening their view – and their work - to see conversion as a process that starts before shoppers even get to a site.

Posted 08/04/2004Mary WagnerPost a comment

/ Technology

Marketers becoming more sophisticated about web metrics, survey suggests

A recent survey by WebTrends and eMarketer reveals that 24% of online marketers surveyed don’t know their online conversion rates. That`s a drop from last year when 66% reported not knowing their conversion metrics.

Posted 06/22/2004Kurt PetersPost a comment

Round ‘em Up

New analytics lasso more data to make marketing dollars work harder

Posted 05/02/2005Internet RetailerPost a comment

Site Sleuths

The new breed of web site analytics digs into problemsthat hide deep below the surface.

Posted 10/28/2004Internet RetailerPost a comment

/ Press Release

Webtrends Unveils New Partnership with Leading Search Marketing Agency Acronym Media

Partnership introduces a new level of search analytics through powerful technology and leading search marketing expertise New Orleans, LA., – February 1, 2010 – Webtrends, an enterprise customer intelligence company, today announced a new partnership with Acronym Media, an Advertising Age "Top 10 Search Engine Marketing Agency" and a leader in Keyword-Driven Marketing™. The new deal introduces two new solutions designed to help marketers...

Posted 02/01/2010

/ Press Release

VisiStat Introduces Conversion Funnel Report for Valuable Insight

New Option Allows VisiStat Users to Track, Analyze Visitor Behavior, Evaluate Page Content for Optimum Effectiveness CAMPBELL, CA-August 26, 2008- VisiStat.com, a leading provider of real-time web analytics and marketing analysis solutions, today announced the introduction of their Conversion Funnel report, a VisiStat option that adds an even higher level of analysis to the already powerful VisiStat 6.0 application for intelligent website...

Posted 08/26/2008

/ Press Release

New WebTrends 7 Innovations Arm Marketers with Complete Conversion Analytics for Their Top Three Initiatives

Industry Breakthroughs in Search Engine Marketing, Audience Segmentation and Email Marketing Make it Easier and Faster to Improve Business Results SAN JOSE, Calif.--January 24, 2005--WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (Nasdaq:NTIQ), today announced several major advancements to its WebTrends(R) 7 On Demand and software solutions, designed to provide marketers with complete conversion...

Posted 01/25/2005