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/ Marketing
CSN Stores increases conversions by 7% using web site testing
CSN Stores increased conversion rates by 7% using web site testing and optimization technology, says Eric Klose, vice president of marketing. CSN operates more than 260 specialty e-commerce sites with five million monthly visitors.
Posted 02/05/2008Paul DemeryPost a comment
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/ Press Release
Conversion Rate Optimization Made Easier Through Invesp
Farmington Hills, MI – Getting online visitors to purchase has always been a struggle for online retailers. Conversion rate optimization is the cutting edge science of persuading more e-commerce shoppers to purchase online. Invesp, a Michigan-based e-commerce conversion optimization company has just released Pii – the first ever e-commerce conversion rate optimization software as a service. “Pii is designed to uplift conversion rates 35% within...
Posted 11/05/2009
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/ Press Release
magnify360 Launches Google Cost Optimizer
Leader in landing page optimization offers search marketers a new tool to optimize campaigns and combat falling budgets October 16, 2008, Los Angeles, CA;Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360, a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns,...
Posted 10/23/2008
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/ Press Release
Instant Personalization - Offermatica Announces Automatic Affinity Targeting
A New Way To Personalize Your Web Site SAN FRANCISCO - July 11, 2007 - If you know what people are interested in, show them what they are interested in. It is the basis of personalization, and Offermatica, the leading provider of online media testing and optimization software, has now made it available automatically to all of their customers through its "Affinity Targeting" feature. Without IT restrictions, retailers, publishers, and any other...
Posted 07/26/2007
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/ Press Release
Overstock.com Optimizes Conversion Rates with SiteSpect’s Non-Intrusive Web Site Testing Technology
SiteSpect enables Overstock.com to run multivariate tests and optimize entire web site without costly and time-consuming content modifications BOSTON, MASS., March 14, 2007 – SiteSpect, Inc. (www.SiteSpect.com) today announced the success of its non-intrusive web site conversion optimization system at leading Internet retailer Overstock.com. Using SiteSpect’s patent-pending technology, Overstock.com marketers are free to test and optimize the...
Posted 03/15/2007
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/ Press Release
Offermatica and DigitalGrit Partner to Optimize Online Marketing Campaigns
Relationship Enables Clients to Reduce Customer Acquisition Costs Through Targeted A/B and Multivariate Testing SAN FRANCISCO and BOONTON, N.J., June 28 -- DigitalGrit, a full-service Web marketing firm, and Offermatica, a leading provider of hosted testing and optimization services, today announced a partnership that enables online marketers to maximize revenue from their search engine marketing campaigns, online advertisements and email...
Posted 06/29/2005
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