/ Technology

A rich app can be the key to a tablet user’s heart

A Backcountry executive will discuss at IRCE the role an iPad app can play.

Posted 04/06/2012Bill SiwickiPost a comment

Related Searches:Backcountry

/ Technology

Personalization boosts conversion by 60% for a U.K. e-retailer

Jeweler Astley Clarke introduced software from PredictiveIntent last fall.

Posted 03/15/2012Internet RetailerPost a comment

Related Searches:Product Recommendations | E-mail Marketing

/ Marketing

IRWD 2012: Engage, don’t distract, during checkout

Smart retailers pare the fluff, but message well on the path to purchase.

Posted 02/13/2012Don DavisPost a comment

Related Searches:David's Bridal | Ebates | Checkout

/ E-Retailers

An e-retailer lowers shipping fees and customers respond

Conversion rate went up immediately when SortingWithStyle.com reduced shipping charges.

Posted 01/26/2012Don Davis1 comments

/ E-Retailers

At Godiva, even chocolate gets a boost from image testing

Testing the best mix of images led to a double-digit conversion rate boost.

Posted 12/30/2011Paul DemeryPost a comment

Related Searches:Godiva Chocolatier Inc | Godiva

/ Technology

PayPal Express Checkout boosts conversions

59.1% of consumers using the option complete a sale, says comScore.

Posted 11/22/2011Kevin WoodwardPost a comment

Related Searches:Paypal Conversion Rate | Checkout Abandonment Rate | Checkout Conversion

/ E-Retailers

Pegasus Lighting boosts conversion by 27% with on-site video

The retailer also doubles sales of products it links to YouTube videos.

Posted 11/21/2011Stefany MoorePost a comment

/ E-Retailers

A Facebook experiment produces sweet results for Blair Candy

The candy retailer is experiencing an 11% conversion rate on its new Facebook store.

Posted 11/18/2011Stefany MoorePost a comment