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  • The Tire Rack uses the web to drive beyond core market of car enthusiasts

    The Tire Rack has long catered to car enthusiasts who care a lot about the performance level of tires. Now it’s using the web to leverage its customers’ knowledge to help design products and broaden its market reach with the general tire-buying public.

    Posted 03/18/2004Paul DemeryPost a comment

    The Tire Rack has long catered to car enthusiasts who care a lot about the performance level of tires. Now it’s using the web to leverage its customers’ knowledge to help design products and broaden its market reach with the general tire-buying public.

  • Making Tracks

    TireRack.com wants to know what its customers think of its products; eager customers want to tell. The web merges the two desires into a super-charged customer survey.

    Posted 05/05/2004Internet RetailerPost a comment

    TireRack.com wants to know what its customers think of its products; eager customers want to tell. The web merges the two desires into a super-charged customer survey.

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