Copy testing on Internet Retailer

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WagJag.com tests e-mails to make its offers stand out

The Canadian daily-deal site runs subject line and timing tests with its e-mail service provider.

Posted 09/29/2011Allison EnrightPost a comment

The Canadian daily-deal site runs subject line and timing tests with its e-mail service provider.

Creative directors say branding is the most important goal of online ads

A survey of creative professionals by rich media provider PointRoll Inc. finds 70% view branding as the primary benefit of advertising online. 53% measure online ads’ effectiveness in interaction rates.

Posted 11/04/2005Paul DemeryPost a comment

A survey of creative professionals by rich media provider PointRoll Inc. finds 70% view branding as the primary benefit of advertising online. 53% measure online ads’ effectiveness in interaction rates.

/ Technology

Online brand advertising works, a new study says

Online advertising positively influences consumer perceptions of brands and increases offline sales by an average of 6.6% for major consumer packaged goods, Information Resources and DoubleClick reported today.

Posted 04/10/2002Kurt PetersPost a comment

Online advertising positively influences consumer perceptions of brands and increases offline sales by an average of 6.6% for major consumer packaged goods, Information Resources and DoubleClick reported today.

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