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  • / Technology

    Web analytics quantify its blog’s marketing value to LuckyOliver.com

    Digital stock photography retailer LuckyOliver.com wanted to judge the marketing value of its new corporate blog. Analytics from ClickTracks showed blog viewers 22% more likely to convert.

    Posted 09/29/2006Paul DemeryPost a comment

    Digital stock photography retailer LuckyOliver.com wanted to judge the marketing value of its new corporate blog. Analytics from ClickTracks showed blog viewers 22% more likely to convert.

  • / Technology

    Community is out, blogs are in

    A proliferation of weblogs, personal online journals of individuals, is waking up marketers to their potential commercial application. Customers who like--and trust--what they read in a blog could become loyal customers as a result, advocates say.

    Posted 07/21/2003Kurt PetersPost a comment

    A proliferation of weblogs, personal online journals of individuals, is waking up marketers to their potential commercial application. Customers who like--and trust--what they read in a blog could become loyal customers as a result, advocates say.

  • A Marketing Geyser

    E-retailer blogs aid branding, marketing and search, as long as they stay on message.

    Posted 04/30/2007Internet RetailerPost a comment

    E-retailer blogs aid branding, marketing and search, as long as they stay on message.

  • Into the Blogosphere

    Retailers take their first steps into the brave new world of blogging. Blogs are being used in business to give a voice and personality to corporations and industry issues

    Posted 08/01/2005Internet RetailerPost a comment

    Retailers take their first steps into the brave new world of blogging. Blogs are being used in business to give a voice and personality to corporations and industry issues

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