/ E-Retailers

Avon hires a chief marketing officer

Patricia Perez-Ayala spent two decades at Procter & Gamble Co.

Posted 11/19/2012Thad RueterPost a comment

Related Searches:Avon Global Strategy | Avon

/ Marketing

How BH Cosmetics has attracted nearly 5 million YouTube views

The online-only beauty retailer analyzes what shoppers respond to.

Posted 06/22/2012Zak StamborPost a comment

Related Searches:Cosmetics Online Sales | Makeup | Bh Cosmetics

/ Marketing

A better retail look via online video

Nyx Cosmetics gains more than 23 million views of makeup-related videos.

Posted 06/21/2012Allison EnrightPost a comment

Related Searches:Youtube

/ E-Retailers

CVS will shutter Beauty 360 online and stores

Beauty 360 sold boutique-brand cosmetic lines.

Posted 03/23/2012Allison EnrightPost a comment

Related Searches:Cvs

/ E-Retailers

Procter & Gamble launches an advice-and-retail site for women

StyleUnited offers tips about beauty and fashion, along with links to product sales.

Posted 12/02/2011Thad RueterPost a comment

Related Searches:Procter And Gamble | Shopstyle

/ Marketing

Digital beauty

Enter the world of MacCosmetics.com and you are transported into something like a post-modern funhouse.

Posted 11/30/2011Thad RueterPost a comment

/ E-Retailers

A mobile mirror

Sephora USA Inc.’s iPad app offers a feature impossible to duplicate on a conventional e-commerce site. The consumer activates Sephora’s “mirror” feature, which uses the tablet’s front-facing camera to show the consumer on the screen in one window, while in a window below she can watch a video of an expert applying makeup.

Posted 11/26/2011Kevin WoodwardPost a comment

/ Marketing

BenefitCosmetics.com relaunches with an aim to expand globally

The cosmetics manufacturer will roll out country-specific e-commerce sites.

Posted 11/09/2011Allison EnrightPost a comment

Related Searches:Benefit Cosmetics | Hybris | Global Expansion