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Porter Novelli Announces Strategic Partnership With Crimson Hexagon to Expand Social Media Analysis Capabilities
Alliance Boosts Specific Insights Into Consumer Opinion of Brands and Products NEW YORK, June 18 -- Porter Novelli, a global communications agency, today announced a strategic partnership with Crimson Hexagon, a Cambridge, Mass.-based social monitoring platform provider that helps brands understand what online conversations really mean to them. The Crimson Hexagon platform goes beyond basic keyword volume or sentiment analysis to examine the...
Posted 06/22/2009
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