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/ E-Retailers

Best Buy is tops at linking stores and the web, survey says

The e-retailer has the highest degree of visibility among online, in-store, call center and mobile.

Posted 08/19/2011Allison EnrightPost a comment

The e-retailer has the highest degree of visibility among online, in-store, call center and mobile.

Related Searches:Crossview | In-store Pickup

/ Marketing

Consumers who first shop stores are less satisfied after buying online

Consumers who research products in stores before buying products on a retail web site are less satisfied with the experience than consumers who do the opposite—web research before making in-store purchases—suggests survey data from Forrester Research.

Posted 05/21/2010Internet RetailerPost a comment

Consumers who research products in stores before buying products on a retail web site are less satisfied with the experience than consumers who do the opposite—web research before making in-store purchases—suggests survey data from Forrester Research.

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