Close
Previous Next

Cross-media marketing

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

1 - 6 of 6 Results

  • / Marketing

    Customer reviews emerging as an e-mail marketing tool

    Customer reviews continue to increase in popularity among online shoppers. This success is breeding a new trend, experts say: Customer reviews in e-mail marketing.

    Posted 06/19/2008Paul DemeryPost a comment

    Customer reviews continue to increase in popularity among online shoppers. This success is breeding a new trend, experts say: Customer reviews in e-mail marketing.
  • / Technology

    74% of web shoppers prefer in-store customer service

    Although technology gives Internet retailers an inexpensive channel for customer service, most online customers prefer to use in-store customer service to resolve problems, reports Forrester Research.

    Posted 07/07/2005Paul DemeryPost a comment

    Although technology gives Internet retailers an inexpensive channel for customer service, most online customers prefer to use in-store customer service to resolve problems, reports Forrester Research.
  • / Technology

    Online companies still don’t understand customer loyalty, says Jupiter

    By looking at what drives customers to a site and what creates loyalty, e-retailers could increase average order size significantly, Jupiter says.

    Posted 07/16/2001Kurt PetersPost a comment

    By looking at what drives customers to a site and what creates loyalty, e-retailers could increase average order size significantly, Jupiter says.
  • Do you know me?

    With relevance as the goal, more multi-channel retailers seek a clearer picture of cross-channel customers

    Posted 03/27/2008Internet RetailerPost a comment

    With relevance as the goal, more multi-channel retailers seek a clearer picture of cross-channel customers
  • Sponsored Supplement: Expanding the reach of personalization

    To do this successfully, a retailer must be able to compile data about what a consumer has viewed and bought online, and what she may have purchased in the retailer’s stores. The last thing a retailer wants to do is recommend a product to a site visitor that she has just bought in-store. Similarly, an e-mail message promoting that already purchased product will seem awfully lame. So collecting information about that shopper at all touchpoints is...

    Posted 03/01/2010Internet RetailerPost a comment

    To do this successfully, a retailer must be able to compile data about what a consumer has viewed and bought online, and what she may have purchased in the retailer’s stores. The last thing a retailer wants to do is recommend a product to a site visitor that she has just bought in-store.…
  • I Know You

    ATG’s Phil London tells how to target customers and provide them with relevant information during the all-important holiday shopping season.

    Posted 10/31/2003Internet RetailerPost a comment

    ATG’s Phil London tells how to target customers and provide them with relevant information during the all-important holiday shopping season.

Advertisement

Advertisement