/ Technology

Online companies still don’t understand customer loyalty, says Jupiter

By looking at what drives customers to a site and what creates loyalty, e-retailers could increase average order size significantly, Jupiter says.

Posted 07/16/2001Kurt PetersPost a comment

Sponsored Supplement: Expanding the reach of personalization

To do this successfully, a retailer must be able to compile data about what a consumer has viewed and bought online, and what she may have purchased in the retailer’s stores. The last thing a retailer wants to do is recommend a product to a site visitor that she has just bought in-store. Similarly, an e-mail message promoting that already purchased product will seem awfully lame. So collecting information about that shopper at all touchpoints is...

Posted 03/01/2010Internet RetailerPost a comment

Do you know me?

With relevance as the goal, more multi-channel retailers seek a clearer picture of cross-channel customers

Posted 03/27/2008Internet RetailerPost a comment

I Know You

ATG’s Phil London tells how to target customers and provide them with relevant information during the all-important holiday shopping season.

Posted 10/31/2003Internet RetailerPost a comment