/ Technology

FootSmart.com increases sales of cross-sell items by 97% with analytics

FootSmart.com has experienced a 97% increase in sales for all cross-sell items since implementing Intelligent Offer, a core component of a new tool set from web analytics provider Coremetrics Inc.

Posted 11/16/2006Paul DemeryPost a comment

/ Technology

Online cross-selling is more than just upping order size, says Jupiter

Cross-selling is a way to increase the lifetime value of a customer, Jupiter says. 18% of shoppers polled say they’ve purchased cross-sell offers. Their bigger basket size helps reduce the need for and cost of acquiring new customers.

Posted 03/21/2002Kurt PetersPost a comment

Cross-selling without getting crossed up

Blair, a multi-channel retailer of apparel and accessories, is using a new cross-sell recommendation engine backed by analytics data and designed to personalize the cross-sell pitch. Revenue from cross-selling is up 70%, it says.

Posted 09/27/2007Internet RetailerPost a comment

The Go-Togethers

New cross-sell applications promise to recreatethe store sales experience online.

Posted 10/28/2004Internet RetailerPost a comment

Boosting basket size with virtual sales assistance

It takes nothing more than lunchtime at McDonald’s to understand the power of cross-selling and up-selling. The fast-food giant has for years successfully increased order size by offering a complementary product-fries-or an upgrade at the point of purchase (“Can I supersize that drink for you?”). Translating those concepts to the web, though, is a bit more complicated. When no human sales associate is on hand, technology must take on the task of...

Posted 03/28/2002Internet RetailerPost a comment

/ Press Release

Selling In The Click Of Time

Click2Boost Boosts E-tailer Profits Through Real-Time, Moment-Of-Purchase Cross-Selling Los Angeles, CA., May 10, 2001 – Like every e-tailer, you’re looking to enhance profits. Or, more realistically, to generate profits in the first place. What, however, if your site’s buy button could be turned into a sell button: the beginning of a new sales cycle instead of the end of the old one? Imagine this scenario:your site sells ski vacations. Nothing...

Posted 05/11/2001