/ Technology

How to get the most value out of Google Analytics

Many marketers don’t realize that Google Analytics can be used to analyze data across multiple search engines while also drilling down into the details of e-commerce transactions, analytics consultant and author Justin Cutroni says.

Posted 10/18/2007Paul DemeryPost a comment

/ Technology

Retailers use analytics to track impact of online research on offline sales

A Forrester report finds 42% of web analytics users surveyed are sharing data from other channels, importing information from other customer interaction points, like point of sale systems and call centers. That’s up from 23% last year.

Posted 08/04/2005Paul DemeryPost a comment

/ Technology

SiteCatalyst 10 lets users define segments on the fly

Extracting segment data from a warehouse can take too long; setting real-time, on-site tags doesn’t let users capture historical data on newly-defined customer segments going forward. SiteCatalyst 10 addresses both issues.

Posted 04/06/2004Kurt PetersPost a comment

/ Marketing

With web analytics, reporting takes precedence over analysis, Jupiter says

Web site operators have a long way to go to make best use of the information that web site analytics provide, says a report from Jupiter Research.

Posted 07/25/2002Kurt PetersPost a comment

/ E-Retailers

How broader analysis pushed SurLaTable`s response rates up

Analyzing e-commerce and catalog database activity optimizes customer segmentation to identify those most likely to buy, says Sightward, SurLaTable’s analytics vendor.

Posted 01/25/2002Kurt PetersPost a comment

Web Site Analytics

Mining customer data guides the way to better, more relevant web sites

Posted 06/26/2008Internet RetailerPost a comment

Follow the Money

Analytics tools jump channels in a quest to measure keyword value offline

Posted 09/01/2005Internet RetailerPost a comment

Getting Results

The best-designed e-CRM initiative can be effectively torpedoed by a basic element that may be overlooked: the quality of customer data.

Posted 10/31/2003Internet RetailerPost a comment