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1 - 10 of 78 Results
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/ Marketing
How to make smart site investments in design and merchandising
An IRCE speaker shows how to balance e-retail investment needs.
Posted 04/16/2012Mary WagnerPost a comment
Related Searches:Mary Wagner
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/ E-Retailers
ShopNBC hires another former QVC executive
Nancy Kunkle will oversee customer experience in her new job.
Posted 10/12/2011Thad RueterPost a comment
Related Searches:Shopnbc
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/ Marketing
From farm to plate, with video
A new video marketing and educational push enables web shoppers to know the farmers who supply King Arthur Flour with its grain. The retailer, which this week added 32 videos to its e-commerce site, hopes the effort replicates the success of the company’s blog posts.
Posted 05/25/2011Allison EnrightPost a comment
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/ Technology
Online sales of full-priced items jump in April, MyBuys index finds
And orders with promoted items present drop, making for a healthy month.
Posted 05/12/2011Bill SiwickiPost a comment
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/ Marketing
Social marketing has rules marketers must follow, an IRCE speaker says
An emerging etiquette can help marketers build stronger relationships with consumers.
Posted 04/25/2011Mary WagnerPost a comment
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/ Technology
E-mail firm Constant Contact pays $15 million for a social marketing company
Bantam Live helps retailers monitor customer engagement with surveys, social media and e-mail.
Posted 02/25/2011Thad RueterPost a comment
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/ E-Retailers
E-retailers preen for Oscar
Fashion e-retailers took advantage of the buzz, and J.C. Penney launched a logo.
Posted 02/25/2011Allison EnrightPost a comment
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/ Technology
How Emitations uses a question-and-answer tool to spark conversations
90% of the retailer’s questions attract at least one answer from other shoppers.
Posted 02/23/2011Zak StamborPost a comment
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/ Marketing
How Moxsie uses Facebook to learn about its customers
Discussions are more important than selling via the social network, an IRCE speaker says.
Posted 01/27/2011Katie DeatschPost a comment
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/ E-Retailers
Sears rolls out a virtual Blue Crew
Sears has launched a web version of its Blue Crew store service concept to enhance interactions with consumers.
Posted 06/23/2010Bill BriggsPost a comment
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