/ Technology

YouTube stars in a Watchery’s customer service effort

The Watchery marketing director Shmuel Tennenhaus took to YouTube to preempt a potential flood of customer service calls and complaints about a watchband that customers couldn’t figure out. By mid-day today, 372 people had watched the video.

Posted 12/10/2009Zak StamborPost a comment

/ Technology

Customer retention cited as most valuable retail measurement, study says

While 86% of retailers cite customer retention as a key piece of data, only 69% track it, says a new study from RSR Research.

Posted 08/27/2009Paul DemeryPost a comment

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CableOrganizer.com wraps up loyal customers with triggered rewards

By triggering rewards based on a customer’s number and value of orders, computer products retailer CableOrganizer.com has increased loyalty among first-time as well as repeat customers, marketing director Juan Ribero says.

Posted 05/06/2009Paul DemeryPost a comment

/ Technology

E-retailers should prepare for more thrifty consumers, study says

For e-retailers to succeed in 2009, they must address customer confidence issues, convey value in their products and focus on customer retention, a new Forrester Research study concludes.

Posted 12/30/2008Katie DeatschPost a comment

/ E-Retailers

Etronics appoints a new marketing manager

Etronics has hired David Dwek as the new director of marketing. He will be responsible for strengthening conversion and average order rates, increasing customer retention and building the Etronics brand.

Posted 09/19/2005Kurt PetersPost a comment

Embracing returns process can generate savings, profits, says Newgistics

Retailers using Newgistics’ preaddressed SmartLabel have increased customer retention by 1% to 3%. In addition, some have seen returns-related customer queries to the call center reduced by as much as 35%.

Posted 08/16/2004Mary WagnerPost a comment

/ Technology

Customer retention metrics still often overlooked, survey finds

To stretch resources, marketers must avoid paying for the same customers twice – yet 52% don’t measure retention.

Posted 08/26/2003Mary WagnerPost a comment

/ Marketing

E-mail promotion plays a key role in Smartbargains’ customer retention

More than a million e-mail bargain alerts each week give registered buyers and browsers a heads-up on Smartbargain’s best deals.

Posted 08/21/2003Kurt PetersPost a comment