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1 - 6 of 6 Results
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/ Marketing
IRCE 2012 Report: How to win bigger marketing budgets
Measuring and presenting data can open the wallets of executives.
Posted 06/06/2012Amy Dusto1 comments
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/ E-Retailers
Getting to yes
An IRCE speaker shares the secrets of selling marketing programs to management.
Posted 03/09/2012Mary WagnerPost a comment
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/ Marketing
How small fixes can stop online sales leaks
An IR design conference speaker urges retailers to match shoppers’ offline experiences.
Posted 01/06/2012Mary WagnerPost a comment
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/ E-Retailers
Gifts retailer Pittman & Davis quadruples average order value with automated gift lists
The e-retailer also boosts e-mail open rate by including a personalized list of previous purchases.
Posted 10/18/2011Stefany MoorePost a comment
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/ E-Retailers
HaleGroves.com shoppers can now send gifts to multiple recipients on different dates
The gifts retailer offers the kind of flexibility online that its call center agents provide.
Posted 10/04/2011Stefany MoorePost a comment
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Who's Watching
As politicians and regulators threaten action, marketers seek to sell the benefits of targeted ads.
Posted 06/01/2012Allison EnrightPost a comment
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