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1 - 10 of 32 Results

  • / Technology

    Top-performing e-retailers look more deeply into analytics data

    63% of top-performing e-retailers have used an analytics program for more than a year and 64% of those merchants say they are happy with the results, a new study finds. And, many in that group say they look at more than just marketing analytics data.

    Posted 04/01/2010Katie DeatschPost a comment

    63% of top-performing e-retailers have used an analytics program for more than a year and 64% of those merchants say they are happy with the results, a new study finds. And, many in that group say they look at more than just marketing analytics data.

  • / Marketing

    Sports Unlimited hits home with web analytics

    Sports Unlimited’s Michael Neff, director of e-commerce, will speak at the Internet Retailer Conference about how the sports gear retailer goes beyond conventional use of web analytics to monitor overall e-commerce strategies.

    Posted 02/26/2010Paul DemeryPost a comment

    Sports Unlimited’s Michael Neff, director of e-commerce, will speak at the Internet Retailer Conference about how the sports gear retailer goes beyond conventional use of web analytics to monitor overall e-commerce strategies.

  • / Technology

    Web analytics the leading source for merchandising plans, study says

    Web analytics technology is the most popular information source used by online retailers in making merchandising decisions, The E-Tailing Group Inc. says in a new study.

    Posted 03/12/2008Paul DemeryPost a comment

    Web analytics technology is the most popular information source used by online retailers in making merchandising decisions, The E-Tailing Group Inc. says in a new study.

  • / Marketing

    Making sense out of web analytics data

    Although web analytics data can be overwhelming and difficult to interpret, retailers can take steps to understand it, apply it to improving web site operations and share its value across departments, experts said at the Shop.org conference.

    Posted 09/20/2007Paul DemeryPost a comment

    Although web analytics data can be overwhelming and difficult to interpret, retailers can take steps to understand it, apply it to improving web site operations and share its value across departments, experts said at the Shop.org conference.

  • / Technology

    Beware of the costs of using free web analytics software, report advises

    While many web site operators are using free web analytics tools like Google Analytics to monitor visitor behavior, many sites lack the resources to get sufficient value out of the tools, Web Analytics Demystified says in a new report issued this week.

    Posted 07/26/2007Paul DemeryPost a comment

    While many web site operators are using free web analytics tools like Google Analytics to monitor visitor behavior, many sites lack the resources to get sufficient value out of the tools, Web Analytics Demystified says in a new report issued this week.

  • / Technology

    Driving the web site with a dashboard

    E-commerce dashboards are growing in importance. Until now, online retailers have used dashboards in specific areas, for instance to monitor web analytics or to watch over marketing campaigns, but now more general use dashboards are entering the market.

    Posted 03/15/2007Paul DemeryPost a comment

    E-commerce dashboards are growing in importance. Until now, online retailers have used dashboards in specific areas, for instance to monitor web analytics or to watch over marketing campaigns, but now more general use dashboards are entering the market.

  • iCrossing promotes two to market research and search analytics positions

    Online marketing company iCrossing has promoted several staffers to executive positions. Lisa Ponte Fazio has been named vice president of market research and Jorie Hutchings has been promoted to senior director, search analytics.

    Posted 09/18/2006Kurt PetersPost a comment

    Online marketing company iCrossing has promoted several staffers to executive positions. Lisa Ponte Fazio has been named vice president of market research and Jorie Hutchings has been promoted to senior director, search analytics.

  • / Technology

    Web retailers may prefer hosted analytics over time

    More web merchants are likely to shift their web analytics program from installed software to an ASP model, says Jupiter Research. The reasons: ease of deployment and lower operating costs.

    Posted 05/18/2006Paul DemeryPost a comment

    More web merchants are likely to shift their web analytics program from installed software to an ASP model, says Jupiter Research. The reasons: ease of deployment and lower operating costs.

  • / Technology

    Trust the data—but check the calendar

    Understanding how shoppers use your web site means more than just implementing an analytics program and sitting back and watching the data flow in. Retailers have to pay attention to external factors as well, such as the calendar.

    Posted 04/10/2006Kurt PetersPost a comment

    Understanding how shoppers use your web site means more than just implementing an analytics program and sitting back and watching the data flow in. Retailers have to pay attention to external factors as well, such as the calendar.

  • / Technology

    Coremetrics acquires IBM’s SurfAid Analytics business

    Coremetrics and SurfAid will collaborate to deliver a business analytics solution specifically for use with IBM WebSphere Commerce software. The collaboration will provide insights across customer touch points ranging from the web to hand-helds.

    Posted 04/03/2006Paul DemeryPost a comment

    Coremetrics and SurfAid will collaborate to deliver a business analytics solution specifically for use with IBM WebSphere Commerce software. The collaboration will provide insights across customer touch points ranging from the web to hand-helds.

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