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/ Technology
GSI’s e-Dialog acquires database marketing firm MBS for $22.5 million
E-Dialog, the marketing services division of e-commerce technology and services provider GSI Commerce Inc., has acquired database marketing services firm MBS from World Marketing Inc. for $22.5 million, the companies report.
Posted 05/10/2010Internet RetailerPost a comment
Related Searches:Tiffany E Commerce | Bloomingdales Direct
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/ Marketing
Fabric.com sews up sales with personalized e-mail campaigns
Fabric.com has increased conversions from e-mails by 43% as well as doubled e-mail open and click-through rates by using a more personalized e-mail marketing program, according to the company.
Posted 07/21/2009Katie DeatschPost a comment
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/ Technology
CognitiveData and CMS Direct plan to merge database marketing services
CognitiveData, a unit of Merkle Inc. that provides data accuracy technology, will acquire CMS Direct, a provider of database marketing applications, Merkle reports.
Posted 07/13/2009Katie DeatschPost a comment
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/ Technology
Database and list management vendor promotes sales exec to general manager
As GM, Ryan McGavran will oversee management, product marketing and business development.
Posted 09/08/2008Katie DeatschPost a comment
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/ Technology
Dydacomp hires successor to retiring CEO David Kopp
John V. Healey will take the reins at Dydacomp, supplier of Mail Order Manager order management and e-commerce software. Healy had been CEO of Primis Marketing Group, a database marketing firm serving small and mid-sized direct marketers.
Posted 04/21/2008Don DavisPost a comment
Related Searches:Dydacomp
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/ Technology
Merkle hires a vice president of strategic services
Rich Fleck, previously with Epsilon Interactive and DoubleClick, will focus on developing customized data-driven marketing programs for Merkle clients.
Posted 04/07/2008Katie DeatschPost a comment
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/ Technology
Marketers give themselves low marks for knowing their customers
Nearly half of marketers rate their customer knowledge as fair or poor in a survey by the Chief Marketing Officer Council.
Posted 03/07/2008Don DavisPost a comment
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/ E-Retailers
The NFL names a database marketing manager
As the database marketing manager, Brian Fitzgerald will be in charge of maintaining a database of 15 million customers and help the NFL market across multiple channels, including e-commerce and catalogs.
Posted 01/23/2006Kurt PetersPost a comment
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I-Behavior names direct marketing industry veteran as CEO
Christopher Dice, formerly of Abacus Direct, becomes CEO of the targeted database marketing company. Company co-founder and founding CEO Lynn Wunderman resigns but will remain as consultant and key shareholder.
Posted 12/19/2005Paul DemeryPost a comment
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/ E-Retailers
Benchmark Brands hires a new director of database marketing
In his new position, James Davis will have online and print responsibility for the FootSmart.com marketing data base.
Posted 12/12/2005Kurt PetersPost a comment
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