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1 - 10 of 18 Results
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/ Technology
FTC issues recommendations on mobile privacy
It says consumers should be able to opt out of tracking. Is the industry ready?
Posted 02/04/2013Bill SiwickiPost a comment
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/ Technology
Groupon faces Congressional questions over its new privacy policy
Reps. Ed Markey and Joe Barton want to know more about Groupon’s mobile tracking.
Posted 07/21/2011Zak StamborPost a comment
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/ Marketing
Nearly all businesses have web sites—their 2010 focus is on improving them
91% of businesses in a new survey have web sites. 64% plan to improve their web site design in 2010; 70% plan to improve functionality.
Posted 02/16/2010Katie DeatschPost a comment
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/ Technology
Unica gains ground among retailers in web analytics
Since acquiring Sane Solutions in March, Unica has signed up several new customers, including American Eagle Outfitters, and in August rolled out a new integrated web analytics tool.
Posted 09/28/2006Paul DemeryPost a comment
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/ Technology
It’s not the heat, it’s the gas that`s driving online shoppers
27% of U.S. adults are more likely to shop from home—online, catalog or TV—this summer because of busy schedules and 25% because of rising gas prices, Harris Interactive reports.
Posted 07/24/2006Paul DemeryPost a comment
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/ Technology
Unica to acquire analytics company Sane Solutions
Enterprise marketing management solutions provider Unica Corp. has entered into an agreement to buy analytics provider Sane Solutions. The deal is valued in the range of $26 million to $28 million.
Posted 03/09/2006Paul DemeryPost a comment
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/ Marketing
T-Shirts plus DVDs equal a sales boost at USNavySealsStore.com
ClickTracks analytics pointed the way toward site design changes for the online retailer of U.S. Navy Seals-related merchandise. Site improvements helped drive holiday sales up 70% over last year.
Posted 02/16/2006Paul DemeryPost a comment
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/ Technology
Small to medium-sized companies fall short in e-mail response, study finds
A Benchmark Portal study sponsored by eGain finds that 51% of smaller companies don’t respond to customer e-mails, versus only 41% if enterprise-scaled companies. As a group, retailers were among the least responsive.
Posted 06/17/2005Kurt PetersPost a comment
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/ Technology
Focusing on the new web site analytic "system of record"
The world of web site analytics is about to enter a competition over what will appear as the web marketing analytic system of record, says Matthew Berk, an analyst who specializes in web analytics technology.
Posted 03/25/2004Paul DemeryPost a comment
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/ Technology
How analytics backs up the human cross-sell decisions at Timberland
Timberland checks merchandisers’ knowledge about what makes a good cross-sell suggestion by running clickstream and item affinity metrics through an analytics program from Omniture Inc.
Posted 10/09/2003Kurt PetersPost a comment
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