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/ Technology
Data platform provider Datalogix raises $25 million
Facebook works with the vendor to let marketers target shoppers based on their offline actions.
Posted 04/29/2013Zak StamborPost a comment
Related Searches:Zak Stambor | Facebook | Target
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/ Marketing
Facebook sharpens its ad targeting tools
The social network will let marketers target shoppers based on their offline behavior.
Posted 04/10/2013Zak StamborPost a comment
Related Searches:Zak Stambor | Forrester | Target Corp
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/ Marketing
Facebook enhances an ad-targeting tool
Retailers can draw on external data to reach more specific consumer segments.
Posted 02/27/2013Amy DustoPost a comment
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/ Marketing
Facebook reaches 1 billion users
The social network says clicks aren’t the right way to measure all ad campaigns.
Posted 10/04/2012Zak Stambor1 comments
Related Searches:Grocery | Facebook Mobile
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/ Press Release
Adometry Inks Data Deals with Nielsen, Acxiom, TargusInfo and Datalogix
For the first time, media buyers will have insight into the conversion rates for individual audience segments.
Posted 12/06/2011
Related Searches:Datalogix
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