/ Marketing

IRCE 2011 Report: Retailers should put people first

Facebook enables merchants to make shopping more social, say IRCE speakers.

Posted 06/20/2011Zak StamborPost a comment

/ Marketing

GiantNerd finds that Facebook’s ads help it attract new nerds

The retailer aims to get consumers to Like it rather than drive direct sales.

Posted 04/08/2011Zak StamborPost a comment

Related Searches:Giantnerd

/ Marketing

No two consumers have the same Facebook experience

That’s why retailers need to use multiple ways to draw attention on the social network.

Posted 03/30/2011Zak StamborPost a comment

/ Marketing

Facebook reaches out to retailers

The social network has created an e-commerce partnerships group that seeks to work more closely with retailers to weave Facebook member data into e-commerce sites. “The future of commerce is social,” says Facebook executive Ethan Beard.

Posted 12/22/2010Zak StamborPost a comment

IRCE report: 'A great opportunity'

Arianna Huffington's call to accelerate innovation captures the spirit of a record-shattering IRCE 2011.

Posted 07/29/2011Don Davis1 comments

Related Searches:Nasty Gal

The new mass medium

TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

Posted 05/01/2011Zak StamborPost a comment

Related Searches:Giantnerd