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  • A crucial mobile tactic to deploy before the holiday code freeze

    / Mobile Commerce

    A crucial mobile tactic to deploy before the holiday code freeze

    More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says.

    Posted 09/25/2014Bill SiwickiPost a comment

    More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says.
  • JackThreads proves deep linking e-mail to apps boosts sales

    / Mobile Commerce

    JackThreads proves deep linking e-mail to apps boosts sales

    Most top retailers with apps do not deep link e-mail and ads to their apps, and are missing sales as a result, a study shows. That’s not terribly surprising to the marketing chief at JackThreads, one of the most progressive retailers in mobile commerce.

    Posted 08/13/2014Bill SiwickiPost a comment

    Most top retailers with apps do not deep link e-mail and ads to their apps, and are missing sales as a result, a study shows. That’s not terribly surprising to the marketing chief at JackThreads, one of the most progressive retailers in mobile commerce.

    Related Content:Jackthreads | Bill Siwicki

  • The missing link in mobile marketing

    / Mobile Commerce

    The missing link in mobile marketing

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

    Posted 07/24/2014Bill SiwickiPost a comment

    It’s called deep linking, and it takes a shopper from an ad or e-mail directly into a retailer’s mobile app. However, most top online retailers lack this deep linking capability, according to data provided exclusively to Internet Retailer by Pure Oxygen Labs.

    Related Content:Bill Siwicki | Walmart

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